Insight

The pandemic has pushed Agile Ways of Working (WOW) beyond tech teams to enterprise, and with all the challenges that it has posed, agility is key for organisations to survive and thrive.In our latest webinar, Agile 101 for Communicators we explored the basics of agile and its importance for communications professionals, including: Embracing agile ways of working Driving the...

There has been a real emphasis on improving equality in the workforce with many employers focused on Diversity and Inclusion. Yet, ageism still seems to be the most "socially acceptable" form of discrimination in the workplace. So how prevalent is it?More than half of professionals over the age of 40 indicated experiencing ageism in their careers, most prevalently in financi...

VMA GROUP and the Institute of Internal Communication collaborated to create the first and only Internal Communication Hiring Guide.Created for anyone with a hiring responsibility for an internal communication role, the guide provides guidance and support through the process, aiming to standardise hiring practices and help to build strong and effective teams. The guide uses ...

In the space of a year, the pandemic has delivered more change than we would expect to see over a course of a career.The canvas is incredibly vast... In this session, we'll look at three specific lessons that neuroscience can teach about the months we've just lived, and what lies ahead.What does neuroscience tell us about lockdown, and the impact of remote working on the hum...

We have carried out our Inside Insight research for almost a decade, and each year has highlighted small but progressive changes within the function. We completed the research for the 2019 edition, but before we could publish the results, Covid-19 hit the UK. We realised that our research, which had over 400 responses, was now severely outdated. This presented the opportunit...

There has been a real emphasis on improving equality in the workforce with many employers focused on Diversity and Inclusion. In more recent times, social mobility and socio-economic diversity has been at the forefront of this. Employers can, and should, be doing more to help people from all backgrounds succeed in the workplace.Watch the webinar on demandAt our D&I Forum: So...

Communications and marketing teams have been working at an incredible pace over the last 6 months, and even the most experienced leaders have been tested to their very limits by the Covid-19 crisis.  The early autumn brought with it the hope that, with children returning to school, working life might return to a version of normal and some of us even started to make some atte...

This webinar explores the findings in our latest report Into Communications: The CEO Perspective. The report explores CEO thinking on communications and the role of the contemporary communications function. The webinar covers topics found in the report including:what in-demand skills are required from communicators what role CEOs expect their communications leaders to playth...

In the second half of 2019, we undertook research for our annual Inside Insight report. The report focuses on strategy, remuneration, budget, training and recruitment within the internal communications industry across all sectors. Before we could release our report, Covid-19 hit and impacted the working world and everything around it.The rapid changes that Covid-19 brought t...

September has marked the return to the office for many communications and marketing professionals around the UK. From speaking to comms and marketing leaders on our Advisory Board calls, it’s clear that many want to get back to business as usual, instead of solely focusing on Covid communications. With the resurgence of Brexit, team restructuring, and business goals to achie...

Every communications professional knows the importance of preparedness when it comes to dealing with a crisis but a global pandemic such as COVID-19 has posed a whole new set of complex challenges that have completely shifted the landscape.From the outset it became clear that communications would be vital in how we dealt with this and in-house communications teams have found...

Every communications professional knows the importance of preparedness when it comes to dealing with a crisis but a global pandemic such as COVID-19 has posed a whole new set of complex challenges that have completely shifted the landscape.From the outset it became clear that communications would be vital in how we dealt with this and in-house communications teams have found...

Throughout the last few months, we have the seen workload for communications and marketing professionals increase steeply, with many teams working around the clock. Unable to increase permanent headcount, many teams were struggling, but surprisingly hadn’t considered the interim option when in need of additional communications or marketing support. However, given the current...

As an international marketing, digital and communications recruitment specialist, we’ve seen first-hand the impact that Covid-19 has had across the profession over the past few months. Business leaders who were sceptical of utilising digital marketing and communications channels have begun to realise their importance, and even some of the most technically challenged CEOs hav...

Ruben van den Boer is a Principal Consultant at VMA GROUP focusing on interim and permanent communications, digital and marketing recruitment across mainland Europe.Being able to attract the right talent is crucial for every single business, disregarding which sector you work in or which part of the world you come from. Especially in today’s fast changing global reality. Emp...

We ran a survey to understand how the contracting market has been impacted, as well as highlight how interim marketers and communicators have been feeling throughout the crisis. The survey covers contract rates, IR35, and the Coronavirus Job Retention Scheme.You can download the infographic here.Some key findings:We saw few contracts being created to carry out Covid-19 comms...

VMA GROUP is working hard to support the marketing and communications community, specifically by facilitating the sharing of ‘best practice’ and creating opportunities for marketing and communications professionals from all sectors. We’re encouraging everyone to come together to support and learn from each other, as we work through these evolving challenges together.We have ...

Julian Eccles is an experienced Communications and Corporate Affairs Director who has led these functions at Sky, Ofcom and The FA as well as international companies Millicom and Travelport. He has also been a government Special Adviser and started his PR career at Hill & Knowlton.Whilst most of us regard the household onboarding of essential goods as our number one priority...

BREAKING NEWS: IR35 reform is now delayed until 2021. Steve Barclay, Chief Secretary to the Treasury, announced yesterday evening that the legislation will come into effect 6th April 2021. He has confirmed that the delay is due to COVID-19. He has stated:“Government will therefore not move the original resolution tonight, but will shortly table an additional resolution confi...

In 2018, we published our Bridging the Gap report, which focuses on the communications, digital and marketing interim market. With over 250 responses, the report covered the profile of an interim, IR35, the interim recruitment landscape, as well as case studies on digital marketing and change communications. We’ve already seen several shifts in the market since the report wa...