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Marketing & Digital Salary Survey NOW OPEN

​We are excited to have launched our first Marketing & Digital Salary Survey! Are you satisfied with your current remuneration package? Have you ever asked for a pay rise? Would you move to a dir...

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The View 2023

​​The View is an in-depth survey of almost 400 UK-based internal and external communications practitioners at all levels. It provides a unique insight into the profession as it appears today and wh...

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Flexible Working Survey

​VMA GROUP is delighted to share the findings from our recent market survey on flexible working practices since Covid-19 restrictions have been lifted. The amount of time someone is expected to go ...

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Changing Communications

​Following our last report in 2019, ‘Into Communications: The CEO Perspective’, we are delighted to announce the launch of our latest CEO insight report, ‘Changing Communications’.It is no secret t...

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The Communications Function: Taking the Temperature

​This survey was conducted as the Covid-19 pandemic neared its first confirmed year in Europe. From the start of the Covid-19 crisis, we heard countless stories about how the communications funct...

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The IC Hiring Guide in Partnership with IoIC

VMA GROUP and the Institute of Internal Communication collaborated to create the first and only Internal Communication Hiring Guide.Created for anyone with a hiring responsibility for an internal c...

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Inside Insight: The Impact of COVID-19 on Internal Communications

​We have carried out our Inside Insight research for almost a decade, and each year has highlighted small but progressive changes within the function. We completed the research for the 2019 edition...

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Beyond 2020

​This benchmarking report is based on in-depth conversations between VMAGROUP and communications leaders in some of the UK’s largest businesses. In H2 2020, we asked them about the structure of ...

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Communicating Through the COVID Crisis | With Newgate Communications

Every communications professional knows the importance of preparedness when it comes to dealing with a crisis but a global pandemic such as COVID-19 has posed a whole new set of complex challenges...

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Into Communications: The CEO Perspective

​In 2019, VMAGROUP conducted 24 in-depth interviews with CEOs across Europe. The aim was to explore CEO thinking on communications and the role of the contemporary communications function. This ...

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Evolution, Revolution or Adaptation

​Evolution, Revolution or Adaptation is focused on the trends and developments in the communications profession in Belgium and the Netherlands. It is based on the responses of 100 in-house communic...

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Bridging the Gap 2018

​Bridging the Gap focuses solely on the UK interim communications and marketing market. Survey responses from over 250 UK-based interims working in communications and marketing across all industrie...

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Inside Insight 2018

​​The latest edition of Inside Insight is our most extensive research into the UK internal communications profession to date with input from over 670 practitioners across 23 industries. This compre...

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The View 2018

​The View is a comprehensive research report which focuses on the UK corporate communications profession, with input from over 410 communications practitioners across various disciplines. Compiled ...

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Beyond Communications

​Between May and August 2016, VMA GROUP conducted 40 in-depth interviews with CEOs across Europe to establish their view of communications' role within leadership and reputation. The findings repor...

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Bridging the Gap 2017

​Interim recruitment has become an increasingly popular option for many communications requirements. In addition to seamlessly enabling a continuity of service during paternity or maternity leave, ...

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Inside Insight 2017

​It’s a great time to be working in internal communications (IC). This year's survey received our largest response yet, with nearly 600 IC professionals taking part and making up what we believe ...

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The Pulse 2016

In its fourth year, and with input from over 300 communication professionals across Asia, The Pulse is the most comprehensive tool currently available for benchmarking the function, structure and...

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Inside Insight 2016

The fifth annual VMA Internal Communications market survey reveals some important trends within the Internal Communications profession. The report provides interesting insight and analysis, not lea...

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The Pulse 2015

​Now in its third year, and with input from over 500 communication professionals across Asia, The Pulse 2015/16 is the most wide-ranging tool currently available for benchmarking the function, s...

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