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Industry-Leading Research


Inside Insight 2024

​Inside Insight is a comprehensive benchmarking report based on the survey responses of nearly 600 UK-based internal communications professionals, collected in the latter half of 2023.With commenta...

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Marketing & Digital Salary Survey COMING SOON

​We are excited to have launched our first Marketing & Digital Salary Survey! Are you satisfied with your current remuneration package? Have you ever asked for a pay rise? Would you move to a dir...

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The View 2023

​​The View is an in-depth survey of almost 400 UK-based internal and external communications practitioners at all levels. It provides a unique insight into the profession as it appears today and wh...

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Flexible Working Survey

​VMA GROUP is delighted to share the findings from our recent market survey on flexible working practices since Covid-19 restrictions have been lifted. The amount of time someone is expected to go ...

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Changing Communications

​Following our last report in 2019, ‘Into Communications: The CEO Perspective’, we are delighted to announce the launch of our latest CEO insight report, ‘Changing Communications’.It is no secret t...

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