Inside Insight 2024

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Inside Insight 2024

Inside Insight is a comprehensive benchmarking report based on the survey responses of nearly 600 UK-based internal communications professionals, collected in the latter half of 2023.

With commentary from key internal communications leaders, and the views of our own specialist team of internal communications recruitment consultants, this report focuses on emerging trends, opportunities, and challenges within the internal communications sector.

VMA GROUP is celebrating the 10th anniversary edition of Inside Insight. Over the years of producing Inside Insight, we’ve witnessed the internal communications sector continually develop as a profession.

In this year’s report, we are also delighted to take a step back in time with Ipsos Karian and Box who VMA GROUP collaborated with 18 years ago to release the very first comprehensive study on the state of the internal communications profession.

To download your copy of the full report, please complete the form below:


VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.