Insight

Every communications professional knows the importance of preparedness when it comes to dealing with a crisis but a global pandemic such as COVID-19 has posed a whole new set of complex challenges that have completely shifted the landscape. From the outset it became clear that communications would be vital in how we dealt with this and in-house communications teams have foun...

Throughout the last few months, we have the seen workload for communications and marketing professionals increase steeply, with many teams working around the clock. Unable to increase permanent headcount, many teams were struggling, but surprisingly hadn’t considered the interim option when in need of additional communications or marketing support. However, given the current...

As an international marketing, digital and communications recruitment specialist, we’ve seen first-hand the impact that Covid-19 has had across the profession over the past few months. Business leaders who were sceptical of utilising digital marketing and communications channels have begun to realise their importance, and even some of the most technically challenged CEOs hav...

Ruben van den Boer is a Principal Consultant at VMAGROUP focusing on interim and permanent communications, digital and marketing recruitment across mainland Europe. Being able to attract the right talent is crucial for every single business, disregarding which sector you work in or which part of the world you come from. Especially in today’s fast changing global reality. Emp...

We ran a survey to understand how the contracting market has been impacted, as well as highlight how interim marketers and communicators have been feeling throughout the crisis. The survey covers contract rates, IR35, and the Coronavirus Job Retention Scheme. You can download the infographic here. Some key findings: We saw few contracts being created to carry out Covid-19 co...

VMAGROUP is working hard to support the marketing and communications community, specifically by facilitating the sharing of ‘best practice’ and creating opportunities for marketing and communications professionals from all sectors. We’re encouraging everyone to come together to support and learn from each other, as we work through these evolving challenges together. We have ...

Julian Eccles is an experienced Communications and Corporate Affairs Director who has led these functions at Sky, Ofcom and The FA as well as international companies Millicom and Travelport. He has also been a government Special Adviser and started his PR career at Hill & Knowlton. Whilst most of us regard the household onboarding of essential goods as our number one priorit...

BREAKING NEWS: IR35 reform is now delayed until 2021. Steve Barclay, Chief Secretary to the Treasury, announced yesterday evening that the legislation will come into effect 6th April 2021. He has confirmed that the delay is due to COVID-19. He has stated: “Government will therefore not move the original resolution tonight, but will shortly table an additional resolution conf...

In 2018, we published our Bridging the Gap report, which focuses on the communications, digital and marketing interim market. With over 250 responses, the report covered the profile of an interim, IR35, the interim recruitment landscape, as well as case studies on digital marketing and change communications. We’ve already seen several shifts in the market since the report wa...

Evolution, Revolution or Adaptation is focused on the trends and developments in the communications profession in Belgium and the Netherlands. It is based on the responses of 100 in-house communications leaders in those countries who told us what their day-to-day looks like and the challenges they face.  Transparency, consistency, alignment, new technologies, leadership, tru...