Insight

The View is a comprehensive research report which focuses on the UK corporate communications profession, with input from over 410 communications practitioners across various disciplines. Compiled from survey responses in 2017, this comprehensive benchmarking report is an invaluable tool to help every external communications professional navigate through times of uncertainty ...

Written by Julia Meighan, CEO at VMAGROUP This article first appeared in issue 1/2018 edition of Communication Director magazine For a long time, communication directors struggled to get the ear of their CEO, and CEOs were mostly immune to the idea of involving communications in the creation of the business strategy. This was based on the perception of the function as a mout...

Between May and August 2016, VMAGROUP conducted 40 in-depth interviews with CEOs across Europe to establish their view of communications’ role within leadership and reputation. The findings were reported in Beyond Communications: a CEO perspective of reputation leadership is a resounding affirmation that, in the modern business arena, the communications director has a far br...

​VMAGROUP’s most significant research to date shows that CEOs now consider corporate reputation to be the cornerstone of the modern organisation. As a result, they want to see communications directors step up to the leadership mantle more so than ever before. Between May and August 2016, VMAGroup conducted 40 in-depth interviews with CEOs across Europe to establish their vie...

In its fourth year, and with input from over 300 communication professionals across Asia, The Pulse is the most comprehensive tool currently available for benchmarking the function, structure and future of corporate communications departments across Asia. This year, practitioners across the region told us that the last 12 months have brought mixed fortunes. Despite economic ...

Company CEOs and managing directors are failing to advocate employee engagement in their business, according to corporate recruitment specialists, VMAGROUP. The survey found that 74% of internal communications professional believe their CEO or MD dedicates less than half a day per week to employee engagement, despite 72% believing that senior teams do understand its importan...

This article was first published on The Global Recruiter, 20 September 2015. Specialist recruiter VMAGROUP has published the first edition of the Paris Communication Study which studies the growth and fragmentation of corporate communications in the French capital. The rsearch has found growth in the importance of corporate communications in the French capital with 60 per ce...

This article was first published in The Guardian online, 18 May 2015. Read the original article here. The PR industry might have a reputation as one long party, but there’s a lot more to a career in communications than champagne and lunches. Competition for jobs can be fierce, particularly in the graduate market where getting that first foot on the career ladder can be a dau...

This article was first published in The Guardian online, 4 May 2015. Read the original article here. The fight for gender equality must start early “I still meet a lot of women and men who believe that boys should be brought up in a completely different manner from girls,” says Dasha Amrom, founder and managing director of Career Coaching Ventures. The panel agreed that both...

The article was first published in HR Review, 29 April 2015. Read the original article here. The relationship between traditional HR and communications has, for some time, been a fluid one. However the advent of ‘Engagement’ as a dedicated objective – rather than simply a by-product of an Internal Communications strategy – means that the line where PR ends and HR begins is b...