Insight

Evolution, Revolution or Adaptation is focused on the trends and developments in the communications profession in Belgium and the Netherlands. It is based on the responses of 100 in-house communications leaders in those countries who told us what their day-to-day looks like and the challenges they face. Transparency, consistency, alignment, new technologies, leadership, trus...

We are delighted to announce that our latest Inside Insight survey is now open. Now in its eighth year, Inside Insight is a comprehensive analysis of the UK Internal Communications industry, covering everything from strategy and planning, budgets, team size, remuneration, communications channels, professional development, and the influence of the internal communications func...

SURVEY NOW CLOSED - REPORT COMING SOON. We are delighted to launch our new The Changing Face of Marketing Survey. We are seeing significant change in the way business is conducted and with content accessible across a multitude of channels and platforms, and in real-time by tech-savvy customers, how is the Marketing function shaping up to meet the shifting demands of today’s ...

This interview first appeared in CEO Today Magazine, November 2018 Edition. Julia Meighan is Chair at VMAGROUP. Founded more than 40 years ago, VMAGROUP is an international interim and permanent recruitment and executive search specialist for communications, digital and marketing. With 35 consultants, they operate from hubs in the UK, continental Europe and Asia, and work wi...

Bridging the Gap focuses solely on the UK interim communications and marketing market. Survey responses from over 250 UK-based interims working in communications and marketing across all industries are reported, along with key topics of interest, including IR35 (the latest regulation to affect the interim market), globalisation in marketing, the changing nature of the commun...

The latest edition of Inside Insight is our most extensive research into the UK internal communications profession to date with input from over 670 practitioners across 23 industries. This comprehensive study delves into challenges and opportunities as viewed by those working in the internal communications sector. Please contact Sara Tehrani if you are interested in discussi...

The View is a comprehensive research report which focuses on the UK corporate communications profession, with input from over 410 communications practitioners across various disciplines. Compiled from survey responses in 2017, this comprehensive benchmarking report is an invaluable tool to help every external communications professional navigate through times of uncertainty ...

Written by Julia Meighan, CEO at VMAGROUP This article first appeared in issue 1/2018 edition of Communication Director magazine For a long time, communication directors struggled to get the ear of their CEO, and CEOs were mostly immune to the idea of involving communications in the creation of the business strategy. This was based on the perception of the function as a mout...

Between May and August 2016, VMAGROUP conducted 40 in-depth interviews with CEOs across Europe to establish their view of communications’ role within leadership and reputation. The findings were reported in Beyond Communications: a CEO perspective of reputation leadership is a resounding affirmation that, in the modern business arena, the communications director has a far br...

​VMAGROUP’s most significant research to date shows that CEOs now consider corporate reputation to be the cornerstone of the modern organisation. As a result, they want to see communications directors step up to the leadership mantle more so than ever before. Between May and August 2016, VMAGroup conducted 40 in-depth interviews with CEOs across Europe to establish their vie...