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We have carried out our Inside Insight research for almost a decade, and each year has highlighted small but progressive changes within the function. We completed the research for the 2019 edition, but before we could publish the results, Covid-19 hit the UK. We realised that our research, which had over 400 responses, was now severely outdated. This presented the opportunity to compare how exactly Covid-19 had impacted internal communications. So, in the second half of 2020, we followed up with a secondary survey, which had nearly 300 respondents.

The challenges that internal communications faced in 2020 has been unlike any other moment within the function’s history. It was a pivotal year – the move to an onscreen world brought an onslaught of new issues: setting up employees to work remotely; keeping e