Report: Inside Insight - The impact of Covid-19 on internal communications
We have carried out our Inside Insight research for almost a decade, and each year has highlighted small but progressive changes within the function. We completed the research for the 2019 edition, but before we could publish the results, Covid-19 hit the UK. We realised that our research, which had over 400 responses, was now severely outdated. This presented the opportunity to compare how exactly Covid-19 had impacted internal communications. So, in the second half of 2020, we followed up with a secondary survey, which had nearly 300 respondents.
The challenges that internal communications faced in 2020 has been unlike any other moment within the function’s history. It was a pivotal year – the move to an onscreen world brought an onslaught of new issues: setting up employees to work remotely; keeping engagement levels high when apart and the creation of new digital channels. The work done by internal communicators helped to bring the function into the spotlight. For the very first time, some senior leaders were beginning to understand exactly why internal communications is a vital part of every organisation.
Get your copy of Inside Insight to explore:
- The profile of an international communications professional
- Influence of internal communications
- What Covid-19 taught us about mental health
... and much more!