Blogs | Recruitment Agency

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How to Adapt Digital Marketing Strategies to Align With Gen Z Audiences

Generation Z is the first fully ‘digital native’ generation and includes everyone born between the mid-1990s and early 2010s. While the preceding millennial groups saw the rise of the internet a...

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Crisis Communication in the Social Media Era

The world has shifted dramatically in recent years, and so too have the ways businesses communicate with stakeholders and, crucially, how they react in the wake of a crisis. Gone are the days whe...

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Neuromarketing & Psychology in Modern-Day Marketing and Communications

The modern consumer is bombarded by between 4,000 and 10,000 brand messages per day, so it’s hardly surprising that two-thirds want to receive less marketing content. This never-ending wave, alon...

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Evergreen Marketing and Communications Skills That Will Never Go Out of Fashion

As we’ve explored in recent blogs, the skills landscape in the marketing, communications and digital fields is evolving faster than ever. AI and automation are reshaping the foundations of these ...

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The Importance of Employer Branding in the Insurance Industry

Employer branding is critical at the best of times, but even more so in skill-short markets such as insurance. It defines the perception of your organisation as a great place to work, and subsequ...

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Specialist Recruiter vs In-House Hiring | What’s Best for Your Business?

After a challenging period, hiring activity appears to be rebounding, with Symphony Talent’s 2025 Talent Acquisition Report highlighting that 53% of organisations expect to ramp up their recruitm...

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Building High-Performing Cultures in Remote Teams

Culture and retention go hand in hand, and while working environments are largely kick-started by leadership, they’re sustained with effective communication. However, many organisations have face...

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The Importance of Resilience in Marketing & Communications

All organisations are going through the same macroeconomic challenges at the moment, and major flux driven by AI, emerging technologies, geopolitical events and other factors. The pace of change ...

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Top Marketing, Communications & Digital Roles for H2 2025

With emerging technologies, global turmoil, climate change and more all impacting the business agenda, it’s no wonder that the pace of evolution seems dizzying at the moment. The same trend is o...

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6 Things You Need to Protect Your Brand in a Crisis

All organisations will at some point encounter a crisis that they will need to navigate their way through. Whether that’s brought on by poor corporate performance, the behaviour of an employee, or...

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5 Transferable Marketing Skills That Every Business Needs

In an ideal world, all employers would have marketing and communications teams stocked with niche experts for specific roles, but in reality, the skills-short nature of the modern employment mark...

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5 Marketing Soft Skills Every Business Needs

In previous blogs, we have covered some of the competencies required by marketing teams for specific roles. However, we are all operating in a climate defined by flux and change, and businesses th...

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5 Affiliate Marketing Skills All Businesses Should Be Seeking

Organisations have an increasing array of options and methods at their disposal to promote services to target audiences. A key tenet of modern engagement is affiliate marketing, and while not new...

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The Role of Sustainability in Modern Marketing

We have previously analysed the role of marketing and communication in climate change, and highlighted how teams can offset their carbon emissions, however, sustainability itself is a core tenet o...

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How to Attract and Retain Marcomms Talent

It’s no secret that broader economic conditions have unbalanced the hiring market over the past year, with supply of professionals outweighing demand from businesses that have been uncertain about...

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CRM Manager Job Description | Template

Template Department/Section: MarketingDirect Reports: CRM ExecutiveReporting Into (Line Manager): Head of MarketingCRM Manager Job Description The CRM (Customer Relationship Management) Manager is...

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Using Internal Communications to Build High-Performing Working Cultures

Effective internal communication is crucial for organisations of all shapes and sizes and is a key element in driving overall business success and creating environments where people thrive. Employ...

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6 Brand Management Skills All Businesses Should Be Seeking

To the vast majority of businesses, their brand is everything. As advertising guru David Ogilvy once said, ‘a business without a brand is like a person without a personality’ and an organisation...

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What Is the Role of Communications in M&A Activity?

The US author Terry Goodkind once said that ‘reality is irrelevant, perception is everything’, and while that’s only partially true when it comes to merger and acquisition (M&A) activity, an attr...

Head of Corporate Affairs Job Description | Template

Template Department/Section: CommunicationsDirect Reports: Media Relations Manager, Public Affairs ManagerReporting Into (Line Manager): Director of CommunicationsHead of Corporate Affairs Job De...