Beyond Communications

Between May and August 2016, VMA GROUP conducted 40 in-depth interviews with CEOs across Europe to establish their view of communications’ role within leadership and reputation. The findings were reported in Beyond Communications: a CEO perspective of reputation leadership is a resounding affirmation that, in the modern business arena, the communications director has a far broader task on their hands than their predecessors did in years gone by. Whilst the day-to-day skillset of the profession remains vital, those interviewed stressed the importance of a new approach and philosophy altogether.

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