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M&A change communications

Case study: M&A change

Background

In November 2016, two gaming and betting companies were involved in a £2.3bn merger. The combined business became the largest retail bookmaker in the UK. After receiving the go-ahead from the UK Competition and Markets Authority, the merger took 18 months to complete. 

Recognising the need to carefully manage the internal communications around the merger, we were asked to help our client find experienced interim support. 

What was the challenge? 

This was a challenging brief as it required our team to find not one but three interims to support the merger programme - one to lead the merger communications, one to manage the communications around the relocation of all employees to a single location in London, and one to manage the communications relating to the integration of the different digital platforms. In addition, the client needed the interims to all start at the same time. 

What our team did 

Drawing on our extensive network of specialist internal communications professionals, we were able to quickly identify suitable high calibre interims with previous experience of M&A activity, office relocations and digital integration programmes. 

The interims we placed were able to work effectively with the permanent members of the communications team in a very senstive and time critical environment, being flexible around the demnds of two businesses across three locations. 

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