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Senior Marketing Manager – B2B Professional Services

Senior Marketing Manager – B2B Professional Services

  • Location

    London

  • Sector:

    Digital , Marketing

  • Job Type:

    Permanent

  • Salary:

    £60,000 - £70,000 + Bonus and Bens

  • Contact:

    Jimmy Ingram

  • Contact Email:

    hellomarketing@vmagroup.com

  • Job Ref:

    JI 915162

  • Published:

    8 months ago

  • Expiry Date:

    2021-04-30

  • Report to CMO.
  • Global Management Consultancy / Outstanding Employer of Choice.
  • Hiighly Visible Role. 

A leader in Professional Services is seeking an ambitious marketing leader to join its team during an unpreceedented period of regional growth. 

Reporting to the CMO and leading a team of three Marketing Executives, you will be responsible for developing and implementing a marketing strategy across key practice areas. You will provide advie and support to the Firms Partners, delivering a variety of campaigns across the full mix including content and collateral, pitches & presentations, events and sponsorships.

Main responsibilities;

  • Work closely with the CMO on strategy, planning and measurement for designated practices and cross-firm initiatives.
  • Represent the Marketing team on key internal groups and committees such as the Diversity and Inclusion committee and appropriate sub-committees.
  • Planning, Budgeting & Reporting – create practice and group plans using firm wide planning approach. Implement, monitor, measure and report on activity.
  • Content & Collateral – produce calendarised yet responsive series of articles, blogs, whitepapers, videos, credentials, brochures etc. to assist practice in developing its reputation.
  • Events & Sponsorships – create a calendarised programme of owned and purchased events, on and offline, to assist practice in building and sustaining client relationships.
  • Pitches & Presentations – lead on creation of client presentations and pitches, as well as responses to tender requests to assist practice in winning revenue.
  • Key Accounts – plan, monitor and report on activity, pipeline and revenue from key client accounts and referrers.
  • Management – train, develop, manage and ensure quality of delivery from a team of two/three Marketing Executives.
  • Directories and advertising – ensure practice area is represented in appropriate listings, rankings, directories etc. through earned and purchased channels, in order to build recognition in the marketplace.
  • Proactively develop effective working relationships with partners/fee-earners across the firm providing them with professional BD&M advice, guidance and support.
  • Assist CMO in overseeing the operations of the BD team, ensuring that processes/ projects are efficient and effective.

Skills & Experience;

  • Significant B2B marketing experience gained in a Professional Services, FS, Tech or Legal environment.
  • Strong expertse in the full range of marketing activities.
  • Ability to provide both hands on, operational and strategic level support.
  • Can effectively use data to assist decision making and reporting on ROI.
  • Excellent project management skills.
  • Strong stakeholder management skills and ability to navigate partner led professional service environments.
  • Strong commercial awareness.
  • Strong team management and people development skills.
  • High-level of creativity and energy, able to inspire and engage.
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