An international professional services organisation operating at the heart of the risk and security space is seeking a Marketing Manager to join its team. This is a newly created position with lots of opportunity for growth and development in part of this collaborative, high-performing global team. The successful candidate will be a proactive self-starter with a solid background in marketing to private equity, funds, asset managers and internal corporate investment.
You will be experienced in translating complex topics into compelling messaging, coming up with thought-provoking, practical content ideas, working with the business to turn these ideas into useable content and building strategic marketing campaigns designed to engage corporate strategy and private investor buyers in various markets across the globe.
Position the organisation as the provider of choice in the risk and intelligence space
Drive the creation of a marketing plan that supports the business’ growth plans for this buyer
Execute compelling integrated, multi-channel campaigns that target key audiences across the breadth of the funnel to generate and nurture quality leads.
Work with local teams on execution of global campaigns, coordinate on any complementary regional campaigns, and monitor KPIs for regional and global execution.
Track, measure, analyse and refine program activities to maximize impact. Provide both qualitative and quantitative analysis to ensure that we are driving business development value from our marketing efforts and communicate results to key stakeholders.
Responsible for content creation including working with our specialists to capture their expertise and insights.
Work closely with leaders and SMEs in the business to create and evolve value propositions.
Contribute to ongoing credentialing activity including industry awards, rankings, and other recognition programmes.
Significant, recent and relevant B2B professional services marketing experience and understanding of the private market investment community.
Strong background in end-to-end multi-channel campaign development and execution.
Expertise in both digital and traditional marketing techniques.
Marketing copywriting and content editing skills.
Strong knowledge of marketing technology and CRM systems.
Degree in Marketing, Business Administration, or comparable.
Excellent verbal, interpersonal and written communication skills.
VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.
Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.
We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.
In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.
VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.