Our client is a purpose-driven organisation within the project management, design, and technology space, that has an amazing opportunity to work specifically with their recruitment marketing team. Creating and distributing valuable, relevant, and consistent strategies across a variety of content to attract and retain the best talent

Within this team, the Content Executive is responsible for the planning, articulation, and execution of marketing activities in line with the Employer Brand and Employee Value Proposition to both external and internal marketing channels. The right candidate must have experience supporting the employee brands, with lots of practical hands-on experience in strategy delivery, campaign and content creation, and analytics. The role will be varied and include working across all areas of employer branding

Your purpose:

• Execute and plan experienced hire and early careers attraction campaigns.

• Manage the comprehensive content strategy, editorial and social media calendar, and tools and assets to improve and elevate the employer brand and enable talent attraction.

• Manage the career’s website, social media, and digital channels – understand the adaptions needed to content for each channel.

• Media planning, buying and measurement for recruitment and careers marketing, working with the recruitment team to create ROI metrics and target outcomes, to inform future media strategies.

• Utilise the CRM technology for employer brand and talent attraction, designing campaigns from lead to the applicant, and devising sophisticated communications to support recruitment, brand, and diversity.

• Engage with copywriters and creative agencies where necessary, including producing video content and impactful candidate communications and campaigns.

• Implement and manage the employee advocacy programme to support employer brand and recruitment marketing.

• Devise and manage the marketing and attraction of the virtual events to support the employer brand.

• Drive employer brand consistency and tone of voice across content, digital and social media channels; working closely with the brand team to ensure best practices.

• Analysis of data to understand the performance of the marketing across different platforms (website, ATS, Social, Digital and Search), and using this to inform ongoing growth and improvement.

What you can bring:

• Experience managing complex, multi-channel brand marketing campaigns.

• Strong marketing and communication skills, especially focused on employer brand and digital content marketing.

• Digital enthusiast with experience in managing social platforms, mobile technology, and content channels.

• Data-driven approach with the ability to monitor channel effectiveness and continually improve ROI and optimise performance.

• Excellent project management and organisational skills with the ability to effectively prioritise workload.

• A passion for employer branding and the impact it can have in shaping a diverse and inclusive organisation.

• Ability to lead other more junior colleagues in projects.