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Agency pitch transition

Case study: Agency pitch transition

Background

Our client, a national charitable organisation, was going through the process of hiring a new agency to manage their social media. During this transition period, when they did not have any agency support, they wanted to ensure their social media activity didn’t suffer. They recognised the need to recruit an interim who could continue to drive their social media activity as well as help them manage the agency pitch process. 

What was the challenge? 

Our client has always been active on social media and didn’t want their strong audience engagement to diminish. The campaign at the core of this role is iconic in the UK, so to lose engagement through a lack of social media activity would have been very detrimental to the campaign. In order to maintain continuity, our client therefore needed an interim with the capability to quickly understand and adopt their tone of voice and continue to drive the campaign messaging through social channels.

What our team did 

Within 24 hours of taking the brief, we delivered a shortlist of five candidates with evidence of their relevant social media experience. Our client started the interview process within two days of receiving the shortlist, made a quick decision and one of our interim candidates was
on-board within two weeks of our team taking the brief. The selected candidate was able to demonstrate extensive experience in developing content for a variety of social media platforms
and driving online engagement.

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