Recruiting new talent and retaining employees: How to cultivate a purpose-driven workplace? - A compass pointing north - VMAGROUP

Recruiting New Talent and Retaining Employees: How to Cultivate a Purpose-Driven Workplace?

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Recruiting New Talent and Retaining Employees: How to Cultivate a Purpose-Driven Workplace?

The turmoil of 2020 has drastically transformed the way we work, live, and connect. Many organisations have re-evaluated their employee priorities to figure out the working arrangements that are most beneficial to all – whether they are a seasoned employee or a new hire. 

Meanwhile, as some government advisors are issuing advice on salaries for remote workers and firms are reconsidering work from home guidance, your marketing and communications specialists may too be reconsidering their current role. 

According to McKinsey’s findings, nearly two-thirds of employees surveyed confirmed that Covid-19 made them reflect on their purpose in life. Nearly half started to rethink their type of work, with millennials three times more likely to say that they are re-evaluating their employment. 

For your Talent Acquisition team, this probably is not news – people who find purpose in their work are more productive, resilient, and likely to stay at the company for longer. Nevertheless, when an employee believes that their purpose aligns with the one of an organisation, the benefits multiply and start to include increased loyalty, greater engagement, and willingness to recommend the company to others. 

As a business leader, you hold responsibility for helping your current and prospective employees find their purpose and support them to live it at work. So how can you tap into the potential of a workf