
Head of Digital Job Description | Template
Template
Department/Section: | Marketing |
Direct Reports: | Digital Marketing Manager |
Reporting Into (Line Manager): | Marketing Director or Chief Marketing Officer |
Head of Digital Job Description
The Head of Digital is responsible for leading on all digital marketing activities to drive revenue and business growth. They develop and execute innovative marketing strategies across all digital channels, covering disciplines from social media and email to PPC and SEO.
Day-to-Day Duties:
Depending on the size of an organisation, the responsibilities of the Head of Digital can vary, however most commonly include:
Creating and implementing the overall digital marketing strategy, ensuring alignment with the overall business strategy, as well as unity between digital channels
Overseeing the execution of digital marketing campaign