Case study: Events Management Contract

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Case study: Events Management Contract


Our client, a national financial services organisation, runs a large-scale series of events, encompassing a range of seminars and celebrations of work, over a period of one week each year. The new Director of Communications decided that to ensure the smooth delivery of this important programme, they needed to bring in an interim events specialist for a six-month contract to manage the communications and marketing around the events.

What Was The Challenge? 

Our client works in partnership with several other organisations on the delivery of this event programme, which is the biggest series of events for the organisation during the year.

Our client was looking for someone with experience of working on events of this scale, who would be able to very quickly establish strong relationships with the key stakeholders, understand the importance of the events to all of the stakeholders, and become the primary point of contact for everything to do with the event programme. They needed someone who would be able to drive the programme forward both logistically and from a communications perspective.

What Our Team Did

Within 24 hours of taking the brief, our team was able to present to the client a shortlist of three highly experienced candidates. VMA GROUP’s lead Consultant on the assignment talked through the candidate profiles with the hiring manager – the Director of Communications – by phone, and from that conversation it was agreed that two of the candidates would be taken forward to interview. Due to the urgency of finding a suitable interim specialist this was a one-stage process. Following the interviews, the role was successfully filled within five working days.​

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