Loyalty Marketing Manager

Great opportunity for a commercially minded Loyalty Marketing Manager to support the development and delivery of our loyalty strategy. You'll lead campaign planning and execution, manage creative development, oversee partner engagement, and ensure campaign performance meets revenue and ROI targets.

Middlesex based, hybrid working: 3 days in office, 2 from home

Key Responsibilities:

Shape and deliver the loyalty marketing roadmap in partnership with the Senior Product Manager
Plan, coordinate, and execute loyalty campaigns across key customer segments
Write creative briefs and collaborate with internal teams and external agencies to deliver high-impact campaigns
Develop and manage strategic partnerships that support loyalty acquisition and engagement goals
Monitor and report on campaign performance, ensuring delivery against revenue, ROI, and engagement targets
Oversee the full loyalty lifecycle and manage trigger-based communications to improve member retention
Ensure all marketing activity is compliant with GDPR and data privacy regulations
Work closely with internal stakeholders to integrate commercial content into campaigns and align with wider business priorities
Lead the integration and use of CRM and loyalty platforms to support campaign delivery and automation
Stay on top of loyalty marketing trends and bring forward innovative ideas to enhance programme performance

Skills & experience:

Proven experience managing loyalty programmes with a focus on acquisition, engagement, and retention
Background in CRM, loyalty, or direct marketing (in-house or agency)
Experience briefing and managing creative and technology partners
Strong understanding of GDPR and data compliance
Data-driven mindset with experience using insights to optimise performance
Familiarity with CRM and loyalty marketing platforms
Sector experience in travel, hospitality, retail, or membership-based organisations is a plus

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

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VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.