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Marketing Yourself on LinkedIn

about 1 month ago by VMA GROUP

Marketing Yourself on LinkedIn

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​In today’s digital age, personal branding has become essential for career success and professional networking. Among the myriad of social platforms, LinkedIn stands out as the go-to platform for professionals to market themselves, showcase their skills and connect with like-minded individuals. So how can you effectively market yourself on LinkedIn to advance your career and personal brand?

Optimise Your LinkedIn Profile

Your LinkedIn profile acts as many people’s first point of call when they are considering working with you or learning more about your professional experience. To make a strong first impression, ensure that your profile is complete and polished. Here’s how:

  • Profile Picture: Choose a high-quality, professional photo that accurately represents you.

  • Headline: Craft a concise and engaging headline that showcases your expertise and experience.

  • Summary: Write a compelling summary that highlights your professional journey, unique skills and accomplishments.

  • Experience: Regularly update your experience section with your latest achievements and responsibilities.

Share Thoughtful Content

One of the most powerful ways to market yourself on LinkedIn is by sharing valuable content that aligns with your expertise and interests. This will allow you to position yourself as a thought leader in your industry and demonstrate your knowledge to potential employers.

Build and Expand Your Network

Your LinkedIn network is your most valuable asset. Building and expanding your network can help to open doors to exciting opportunities in your career. Start by connecting with colleagues, current and previous, your alumni and fellow industry professionals. Keep in mind potential prospects and be sure to connect with recruitment consultants (specifically VMA GROUP recruitment consultants!). You never know what new opportunities may come your way.

Engage Actively

Set time during the day to go through your feed to like, comment and share content posted by your network. Not only does this keep you visible but it’s a good way of building and fostering relationships over time. Actively participate in discussions, sharing your views and insights. If there’s no relevant discussions for you to join, initiate your own!

Be Consistent and Patient

Building your personal brand on LinkedIn takes time and consistency. Don't expect overnight success. Continue to update your profile, share content, network and engage, and you’ll soon begin to see results.

By optimizing your profile, sharing valuable content, building a strong network, showcasing achievements, participating in groups, seeking recommendations, and remaining patient and consistent, you can effectively market yourself on LinkedIn and position yourself for career success and personal brand growth. So, go ahead and leverage the power of LinkedIn to shape your professional future.


VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter