I started working within the marketing recruitment industry six months ago. Having previously enjoyed working in the fast-paced, flashy TV advertising industry for 8 years, it felt intuitive to learn about the challenges businesses face with attracting the best marketing talent to anchor visionary strategies in order to compete in today’s more affluent but attention-poor world.

It was encouraging to learn that managing stakeholders within the recruitment arena wasn’t that dissimilar to managing the needs of stakeholders within the world of TV broadcasting. But somewhere between learning about social media listening tools and effective customer acquisition ideologies, I found the hidden insights about successful self-marketing to be most compelling on my personal journey so far. As a candidate within a selection process, your personal brand is unquestionably paramount. With 70% of communication said to be non-verbal, why not amplify your impact along with all those great open hand gestures and evolve into an absolute knock-out candidate?

The three key strategies below will help every savvy marketing professional on the way to the top of their game attract the attention of recruiters and employers for all the right reasons. I recommend you…

1) PPC - Personalise your Particular Craft. Standing out from the crowd and catapulting your brand ahead of your competitors can feel like you have to reinvent the wheel. It feels like a challenge because for the most part it IS. That is unless you are able to package your skills and unique set of competencies in a way that celebrates your point of difference. If you are new to the UK, champion the idea that you bring an international perspective to any team and demonstrate through tangible ROI how impactful you have been in previous organisations. Or, if you have been working in marketing as an interim for 3 years and now want to join an organisation on a permanent basis, present your past experiences as being reflective of your highly adaptive style and your priorities are now focused on j