Leading the Sustainability Conversation Without Compromise
What Is the Role of Marketing in Sustainability?
On Tuesday 23rd September, 9am - 10:30am, we will be hosting a breakfast roundtable event for CMOs and Marketing Directors discussing the role of marketing in sustainability.
With consumers demanding greater transparency and increasing concern for the environment, marketing leaders’ remits are evolving and taking on a more critical role in driving sustainability efforts within their organisations. We are bringing together a group of highly experienced CMOs to discuss the challenges and opportunities of marketing and sustainability.
We will be joined by Michelle Carvill and Gemma Butler, authors of two great books on this subject ‘Can Marketing Save the Planet?’ and ‘Sustainable Marketing’, to share their insight and experience. VMA GROUP’s CEO, Andrew Harvey, will facilitate a group discussion, providing opportunity for this experienced group of CMOs to share knowledge, experiences, challenges and successes, so we can all learn and evolve together.
Our Discussion
Sustainability is the biggest challenge facing humanity and a business imperative. With consumers growing more conscious, awareness and concern increasing around climate change and regulators tightening regulation on green claims, CMOs face a critical challenge: How do you authentically communicate progress, drive growth, and future-proof your strategy all at once?
This roundtable brings together forward-thinking marketing leaders to tackle these questions:
We’ll start by exploring the communications gap - are you sharing your sustainability journey
effectively, telling stories and growing awareness, or holding back due to fear of scrutiny?
Next, we’ll confront the growth paradox - how can marketing teams integrate sustainability without compromising business performance and, can sustainability enhance profitability?
Finally, we’ll talk tactics on overcoming internal hurdles - from upskilling marketers to breaking
silos with sustainability teams. What are you doing or planning to do, to address the challenges?
Please get in touch with Andrew Harvey via aharvey@vmagroup.com to register your interest.
"We engaged VMA GROUP to assist us in identifying an interim senior communications executive to bring board level expertise to a refresh of our internal and external comms strategy. Deborah grasped the brief right off the bat, and within a week of our first discussion they presented us with a fabulous candidate slate that offered us a range of different experiences and potential solutions to our requirement, and led to a brilliant appointment."
Steve Bennett Group Executive Director, Human Resources
"VMA GROUP were super transparent throughout the whole recruiting process, provided us with quality candidates and ultimately found us someone who was a perfect fit for the role we had advertised. I would thoroughly recommend the team at VMA GROUP when searching for your next Digital Marketing hire.
James Boyle Head of Performance Marketing and Digital UK
"VMA GROUP ensured our company had a terrific recruitment journey in finding the ideal Head of Membership, from start to finish. They were responsive with a competitive quote, finessed the job specification to suit the market, found an excellent range of candidates, provided salient feedback on the company's recruitment processes and assisted the interview assessments perfectly."
Dirk Vennix CEO
“VMA GROUP has consistently provided numerous well-qualified candidates for our positions. The quality of VMA GROUP’s candidates continues to exceed that of the other talent agencies that we work with. We regularly have difficult decisions to make because we are faced with choosing between several exceptional options.”
Ed Keller Chief Marketing Officer
“VMA GROUP understands the marketing space well and is able to hone in on the specific skills you are looking for. Their keen appreciation of personality dynamics means that they are also good at spotting what kinds of people will fit in to your team. Always a pleasure to speak to and absolutely focused on finding the right people.”
Daniela Zuin CMO
"I was really impressed by VMA GROUP's professionalism, the great candidate CVs really matched the complex brief"
Jayne Wilson Interim Director of Internal Communications
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Jayne Wilson Interim Director of Internal Communications
