We're collaborating with reputation risk and crisis management advisory firm, River Effra to host a virtual roundtable discussion exploring how Corporate Affairs leaders can best support their organisations to navigate today’s challenging landscape of geopolitical uncertainty and rapid societal change.
In a world of increasing polarisation, charged by the power of social media, stakeholders from employees to customers to shareholders expect organisations to share their position on complex issues well beyond their core purpose. Corporate Affairs teams are increasingly called upon to define perspectives on topics from conflict to climate politics to culture wars.
At a time when many organisations feel they are already walking through a minefield, the new US administration is also challenging the long-held values and policies of international businesses, setting out clear consequences for those who don’t fall in line. Taking a position appears high risk for both the bottom line and brand and corporate reputations, yet remaining neutral and making no comment is often the greatest risk of all.
River Effra’s latest research provides insights into how UK public sentiment is shifting, including how the policies and behaviour of the Trump White House may be influencing attitudes. Please join us for a Chatham House rules discussion about how businesses can best respond, acknowledging that they can’t - and won’t - please everyone.
This event is for in-house Communications Directors and Heads of Communications. Spaces are limited - if you are interested in attending, please email events@vmagroup.com
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