Blogs

“The communications director has to be your alter ego; somebody in whom you can have blind trust – in their ability to unpack both the company and your personal vision. It should be a person you can fully trust and who deepens your capabilities; who advises and reviews your ideas and opinions – and, overall, who gives you the feeling that there is someone you can always rely...

VMAGROUP ist Spezialist für die Personalbeschaffung in der Marketing- und Unternehmenskommunikation. Wir gehen aktiv in den Markt, um die besten Talente für unsere Kunden zu finden – aber auch für uns selbst. Nun stellt sich die Frage, wer eignet sich hierfür überhaupt? Passend sind Kommunikationsfachleute, die einen Blick von außen auf die Disziplin werfen und ihr Kommunika...

Written by Julie Mazzei, Managing Consultant, VMAGROUP North and Midlands We all know hunting for a job can be a full time job in itself. So much research and prepping is needed, alongside making time to attend interviews. It can certainly be an emotional rollercoaster, especially if you are currently unemployed and without financial stability. At VMAGROUP, we regularly advi...

Welcome to Part 2 of our Inside Insight 2017 blog, charting each chapter's key take-aways from the report's full findings. Last week, we took you through the first four chapters, and today we're revealing some final key insights from chapters five to nine. For a copy of the report itself in full, please email marketing@vmagroup.com. Chapter 5: Budgets As the demand for IC co...

It’s a great time to be working in internal communications (IC). This year’s Inside Insight survey received our largest response yet, with 557 IC professionals taking part, making up what we believe to be a healthy representation of the industry. In the first of a two-part series, we’ll take you through the key take-aways from the first four chapters, with the final five cha...

Investor Relations (IR) is a key part of opening up a company to the outside world, helping to forge relationships and partnerships and ensure any potential investors are well-equipped to make informed decisions. A recent study by VMAGROUP looked at the state of IR in Asia and discovered some interesting findings which may help us to understand IR not only in Asia but on a g...

Gregory Vlasveld-Lawler - Consultant, VMAGROUPIn a recent meeting with a smaller-sized asset management client, the conversation turned to how they could produce an effective, cheap marketing plan due to a small budget. As is the case with most businesses now, marketers at asset management firms are being expected to find more ways to attract new customers, retain existing o...

Writter by Elinor Lara, Team Manager, Marketing Practice In a world where technological advances are quickly creating new ways businesses can reach audiences, manufacture goods and transport products, the word ‘innovation’ is somewhat overused. However, its significance remains, as everyone must innovate. All businesses, whether they be a tarmac producer or paper clip manufa...

Interim positions are an excellent way for employees to challenge themselves in new roles as well as an ideal solution for companies looking to bring in some immediate expertise and resources. Permanent positions are not always ideal when a situation is fluid or when it’s difficult to put a fixed timeline on a project, so something more flexible is needed. Interim positions ...

Written by Lucy McCulley, Head of Agency VMAGROUP’s impressive roster of clients sees household names of the consumer world sit alongside multinational organisations of the corporate. With consultants working on both in-house and agency roles, we have established a solid understanding of the skills to be gained in each. The PR derby Where you’ve stood in the agency vs in-hou...