Blogs

Written by Danielle Hanson, Consultant - Interim Marketing When I worked in TV advertising, an important aspect of providing a 360 service involved delivering timely, tailored ‘calls to action’ with clients in order to win their future business. All the award winning work delivering advertising campaigns across TV and digital was pursued with vigour, yet there was a sense th...

Leading international recruitment and executive search specialist, VMAGROUP, has expanded its Internal Communications practice with the hire of Consultant Crystle Pearce. Crystle has over 7 years’ experience in recruitment, having developed her career in both South Africa and the UK.  She has extensive experience of working across the full life-cycle of recruitment and succe...

Greater empathy; a lasting and provoking message; emotional responses up by 25% and engagement levels increased by 2-3 times. This was just some of the powerful content shared at our most recent event hosted at Digital Catapult on the Power of Immersive Media in Communications. What is immersive media? Immersion is ultimately when you forget the message entirely, forget you ...

Written by Natasha Ebdon, Consultant - Internal Communications After I graduated from the University of Leeds in 2011, I wasn’t sure what I wanted to do long-term, but I knew I wanted something people-facing and I was keen to use my language skills – my degree was in French and Italian. I discovered recruitment agencies at this point and sent my CV far and wide, finding a ro...

Written by Danielle Hanson, Consultant - Interim Marketing I started working within the marketing recruitment industry six months ago. Having previously enjoyed working in the fast-paced, flashy TV advertising industry for 8 years, it felt intuitive to learn about the challenges businesses face with attracting the best marketing talent to anchor visionary strategies in order...

VMAGROUP’s Advisory Board is a great place for communications leaders to get together and ‘think tank’ ideas, discuss challenges, discover new trends, debate hot topics and generally let off a bit of steam with their peers in a safe environment. In case you were wondering, these Boards (also run out of the UK and the Netherlands) were established by the VMAGROUP leadership t...

Written by Deborah Le, Principal Consultant - Interim internal and Change Communications Following my post last month, I’m pleased to share part 2 of my Building Communications blog. As consultants from VMA’s Internal Communications Practice, Kristy Carmichael and I met several communications specialists from the construction, property and outsourcing sectors to discuss and ...

I recently caught up with Sophie Moore, an internal communications professional, on her first few months at SNC-Lavalin’s Atkins, as well as her first experience in a merger and acquisition environment. It’s also interesting to hear from someone who has chosen IC as a profession, rather than falling into it as is normally the case! What does your role involve day-to-day? My ...

Written by Andrew Harvey, UK Managing Director at VMAGROUP This article first appeared on IoIC's The Voice online. When recruiting for a role, employers now place greater importance on candidates’ skills, attitude and aptitude. From our Inside Insight studies, we know that over 80 per cent of IC professionals believe IC experience in the same industry is not required when re...

Written by Deborah Le, Principal Consultant - Interim Internal and CHange Communications The construction and property sector has experienced some very interesting and challenging times in the last 12 months. From the Grenfell incident that shocked the nation in June last year, to the unexpected collapse of Carillion, resulting in thousands of job losses. As consultants from...