Blogs

Welcome to Part 2 of our Inside Insight 2017 blog, charting each chapter's key take-aways from the report's full findings. Last week, we took you through the first four chapters, and today we're revealing some final key insights from chapters five to nine. For a copy of the report itself in full, please email marketing@vmagroup.com. Chapter 5: Budgets As the demand for IC co...

It’s a great time to be working in internal communications (IC). This year’s Inside Insight survey received our largest response yet, with 557 IC professionals taking part, making up what we believe to be a healthy representation of the industry. In the first of a two-part series, we’ll take you through the key take-aways from the first four chapters, with the final five cha...

Investor Relations (IR) is a key part of opening up a company to the outside world, helping to forge relationships and partnerships and ensure any potential investors are well-equipped to make informed decisions. A recent study by VMAGROUP looked at the state of IR in Asia and discovered some interesting findings which may help us to understand IR not only in Asia but on a g...

Gregory Vlasveld-Lawler - Consultant, VMAGROUPIn a recent meeting with a smaller-sized asset management client, the conversation turned to how they could produce an effective, cheap marketing plan due to a small budget. As is the case with most businesses now, marketers at asset management firms are being expected to find more ways to attract new customers, retain existing o...

Writter by Peter Bush, Team Manager, Marketing Practice In a world where technological advances are quickly creating new ways businesses can reach audiences, manufacture goods and transport products, the word ‘innovation’ is somewhat overused. However, its significance remains, as everyone must innovate. All businesses, whether they be a tarmac producer or paper clip manufac...

Interim positions are an excellent way for employees to challenge themselves in new roles as well as an ideal solution for companies looking to bring in some immediate expertise and resources. Permanent positions are not always ideal when a situation is fluid or when it’s difficult to put a fixed timeline on a project, so something more flexible is needed. Interim positions ...

Written by Lucy McCulley, Head of Agency VMAGROUP’s impressive roster of clients sees household names of the consumer world sit alongside multinational organisations of the corporate. With consultants working on both in-house and agency roles, we have established a solid understanding of the skills to be gained in each. The PR derby Where you’ve stood in the agency vs in-hou...

When a key member of your team is suddenly no longer able to perform their duties, it’s always a challenge to fill the gap and find an adequate replacement. Whether a colleague is out of action for a couple of months or has to leave permanently, their absence could lead to significant problems for your company if action is not taken in a suitable period of time. This is one ...

Plans surrounding Brexit seem to be quite up in the air at the moment, and the High Court’s decision to give Parliament a say on the decision to leave the EU has seemingly added another layer of complexity and potential confusion to the process. Whether or not the Prime Minister can stick to her deadline for initiating Article 50, the impending exit of the UK from the Europe...

Interim management can be an extremely effective way for organisations to implement solutions to any problems that arise. The world is an unpredictable place where sudden changes can come out of nowhere, making it doubly important to have a way of dealing with these changes swiftly. One of the primary advantages of interim management is that it allows an organisation to deal...