As we begin to ease out of lockdown and contemplate what the new normal should look like, businesses across the country are all faced with the same question: what should the return-to-work policy be? We have proved our ability to perform our duties remotely, often juggling work with family life, so it’s no surprise that many organisations are now downsizing to operate in a hybrid working model.

As a consultant specialising in change communications recruitment, I have noticed a surging demand for communications professionals in this space. While the criteria of each role will vary depending on the specific needs of those businesses, there are several commonalities in technical experience and character traits that everyone is looking for.

IT and Digitalisation Skills

Supporting a hybrid working model has serious implications on how colleagues share information, collaborate and interact. Businesses will need to ensure their workforce is provided with the appropriate digital capabilities to communicate effectively. This may involve rolling out and refreshing social channels such as Workplace, SharePoint or Jive, as well as desk booking apps to manage numbers in the office.

Cultural Skills

Having the right skills in delivering cultural change is arguably just as important. We’re still in a period of change and uncertainty, as some of us remain anxious about travel or contact with others.  Change communications professionals need to be sensitive to these concerns and have the right tools to address them, with a particular focus on employee wellbeing. 

Speed of Integration

All change communications professionals are brought in to deliver on specific projects with pressing deadlines, and this is no exception. As companies set their return to office date, IT support will need to be in place, with desk management systems rolled out, and guidelines for Covid-secure policies. Therefore, the indivi