Written by Andrew Harvey, UK Managing Director at VMA GROUP

This article first appeared on IoIC's The Voice online.

When recruiting for a role, employers now place greater importance on candidates’ skills, attitude and aptitude. From our Inside Insight studies, we know that over 80 per cent of IC professionals believe IC experience in the same industry is not required when recruiting for a role within their organisation.

Notably, we have also seen an uplift in employers from the banking and financial services and professional services sectors relaxing the requirement for experience in those sectors and instead, where appropriate, looking for candidates with global experience or who have managed communications for non-office-based workforces.

A role requiring many skills

The role of the IC professional has be