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Covid-19 Communications Toolkit

The communicator’s toolkit: resources to support your team in managing crisis communications

Right now, communications and marketing teams are under immense pressure to keep up with the ongoing situation regarding COVID-19. With daily updates from the Government, nervous staff, unsure customers, as well as ensuring the wellbeing of your team; communicators are under pressure to ensure that the comms they bring out is timely, accurate, and ensures that stakeholders are left feeling reassured.

We’ve pulled together the best resources from experienced professionals across the industry to help you and your team manage your organisation’s crisis communications during these unprecedented times. As the situation is everchanging, we’ll be updating the list with the latest resources to continue supporting your team.

Last updated 5th June 2020

Managing Covid Communications

Reviewing and planning your crisis communications:

Managing employee engagement throughout the crisis:

Public Health England have partnered with the NHS and local authorities across the UK to provide informative resources to support your crisis communications campaigns.

The Institute of Internal Communication (IoIC) provides a curated list of advice for internal communicators on how to address your organisation during this crisis. This is a must-have list for internal communicators to support your team.

The Chartered Institute of Public Relations (CIPR) and CIPR Inside have provided guides on external and internal crisis communications.

CIPR Inside Board Director, Advita Patel, writes on managing difficult communications during a crisis, and reminds communicators that keeping it simple is best. She also gives her best tips on how to communicate with front line workers, who may not have the ability to work from home or self-isolate during this time.

PRWeek have launched a live blog to update communicators on the continuously changing developments. This is a key page for every press officer and PR team, as it brings together timely, concise and relevant industry news in one place.

The Communications Network have provided a crowd-sourced Crisis Communications Triage Kit. Updated by experienced communicators, the kit encourages best practices and provides a sense of community for communicators around the world. This is a unique situation, so to have guidance and information from communications teams globally is a valuable asset to have.