Why Communication Professionals Have a Vital Role to Play in the Wake of COVID-19
The coronavirus has had a devastating impact on business.
According to the Office of National Statistics, almost a quarter (24%) of UK businesses have temporarily closed or paused trading since the start of the outbreak. Alongside that, falling stock prices, disrupted supply chains and a world in lockdown has left many businesses in significantly weakened positions where they are even more vulnerable to risk.
In anticipation of a second wave of the virus, or an unrelated crisis such as a cyber-attack, it is vital businesses act now if they are to ensure their long-term survival.
Communication professionals have a vital role to play in this next phase as their businesses navigate the uncharted waters in which they are currently operating.
