​Introducing a change management practice to VMA GROUP has been a natural progression of our existing business specialisms. Our Principal Consultant, Deborah Le, specialises in the appointment of internal communications and change communications professionals for interim and contract roles.

In the 7 years that Deborah has worked at VMA GROUP she has always witnessed a high demand for change communications professionals. The ever-changing world of business means that organisational transformations are essential to capture efficiencies and thus remain competitive. Whether that be a regulation change, IT change, cultural change, or merger or acquisition, employing a change communication professional is a part fundamental to a transformation.

Transformation success and effective communication go hand in hand. One of the most difficult, yet most important, part of any change is getting people on board with it. The key to deliver successful change and sustain it in the long-term is rooted within shifting mindsets and behaviour. A strategy that effectively communicates a convincing reason for the change to stakeholders and explains how it will benefit them and the wider organisation is vital to do so.

Spending time with employees to introduce them to new concepts and skills, keeping them informed of the ch