There has been a real emphasis on improving equality in the workforce with many employers focused on Diversity and Inclusion. Yet, ageism still seems to be the most "socially acceptable" form of discrimination in the workplace. So how prevalent is it?

More than half of professionals over the age of 40 indicated experiencing ageism in their careers, most prevalently in financial services, advertising and marketing, and technology. Yet age-based discrimination works both ways, with younger employees often treated differently, and more likely to be dismissed, especially as a result of the pandemic. Together with our experts, we discussed what is being done to negate age-based discrimination, what companies can do to create headroom for the next generation without mistreating more seasoned employees, and how to promote a multi-generational workplace, which has been proven to benefit both the younger and older workers.

Read our key takeaways here.

Thank you to our incredible panel:

• Kate Clark, Senior Strategic PR Professional and Founder of KCPR KateClarkPR

• Corina Iordache, Senior Brand Manager at Suntory Beverage

• Kim Chaplain, Associate Director for Centre for Ageing Better

Watch on demand

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VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMA GROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.

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