VMA GROUP Interim Event: Neuroscience in Internal Communications
In the space of a year, the pandemic has delivered more change than we would expect to see over a course of a career.
The canvas is incredibly vast... In this session, we'll look at three specific lessons that neuroscience can teach about the months we've just lived, and what lies ahead.
What does neuroscience tell us about lockdown, and the impact of remote working on the human brain?
Why will the brain struggle with the return to office working?
How can we use neuroscience to make new ways of working stick?
We were joined by Adam Baines, Board Director, Head of Communications for Change & Transformation, Lansons, who discussed how to successfully use science to engage employees.
Adam is a senior change communications consultant and has delivered major transformations, strategy change, leadership engagement, culture change and employee engagement programmes for a wide range of organisations. Adam has won a number of awards, including the Media Guardian Innovation Award for his work taking the BBC from analogue to digital. He has strong knowledge of neuroscience and presents to industry forums on how to deliver successful change, by respecting the way the human brain works.
VMA GROUP is a leading international interim and permanent communications, digital and marketing recruitment and executive search specialist. Specialist practices cover corporate communications, internal communications, change communications, PR, media relations, CSR, public affairs, marketing, digital and agency services.
We have a reputation for providing leading consultancy services and advice supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry supporting planning and decision-making.
VMA GROUP has offices in London, Manchester, Amsterdam, and Brussels, but we work with organisations and individuals on a global basis.