Message From the CEO: Communications and Marketing Teams Need to Prepare for the Change Ahead
Communications and marketing teams have been working at an incredible pace over the last 6 months, and even the most experienced leaders have been tested to their very limits by the Covid-19 crisis. The early autumn brought with it the hope that, with children returning to school, working life might return to a version of normal and some of us even started to make some attempts to return to our offices. 2020 however has not quite finished with us yet, and it seems that we all have more challenging times to negotiate.
From speaking to corporate communications, consumer communications and marketing leaders during our VMA GROUP Advisory Board online meetings, it’s clear that many want to get back to the strategies and plans they were focused on at the beginning of the year, with business leaders keen to push agendas forward and