Webinar: Maximising your content with Leor Franks
We hosted an open forum for marketers to connect with their peers, share thoughts on the current market, and ask for advice on how we're tackling some of the challenges in today's world. We were joined by guest speaker Leor Franks, who shared his views on how to maximise your content marketing.
In this webinar, Leor will run through how to:
- align your marketing and communications activity to business goals
- take your clients on the "Favourability Journey"
- use the Content Tree framework as a tool for content creation.
Leor Franks is currently the CMO of legal services firm Augusta, and has previously held marketing director roles with leading services firms FTI Consulting and EY.