Webinar: Maximising your content with Leor Franks, CMO of Augusta
We hosted an open forum for marketers to connect with their peers, share thoughts on the current market, and ask for advice on how we're tackling some of the challenges in today's world. We were joined by guest speaker Leor Franks, who shared his views on how to maximise your content marketing.
In this webinar, Leor will run through how to:
- align your marketing and communications activity to business goals
- take your clients on the "Favourability Journey"
- use the Content Tree framework as a tool for content creation.
Leor Franks is currently the CMO of legal services firm Augusta, and has previously held marketing director roles with leading services firms FTI Consulting and EY.
VMAGROUP is a leading international interim and permanent communications, digital and marketing recruitment, and executive search specialist. Specialist practices cover internal and change communications, external communications, public affairs, marketing, digital, and agency services.
We have a reputation for providing leading consultancy services and advice supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry supporting planning and decision-making.
VMAGROUP has offices in London, Manchester, Amsterdam, and Brussels, but we work with organisations and individuals on a global basis.