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Furloughed? Here Are Some Resources to Boost Your Marketing and Communications Skills

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Furloughed? Here Are Some Resources to Boost Your Marketing and Communications Skills

We’ve spoken to many communications and marketing professionals recently who are currently furloughed or have even been made redundant as a result of COVID-19. Everyone is tackling their new routine in different ways, from finishing that Netflix series to picking up a new book. If you’re looking for ways to keep your mind engaged, here’s our list of podcasts, books, blogs and courses to help support your development and keep you going during difficult times.

Listen

The Internal Comms Podcast with Katie Macaulay dedicates itself to showcasing how internal communications “is no longer the poor cousin in the media family tree”, with each episode featuring an IC thought leader. If you’re looking for some inspiration, check out the episode with Priya Bates on courage, confidence and communication.

ICology’s Chuck Gose interviews internal communications leaders on their failures and successes and what they’ve overcome in their IC careers. 

The B2B Marketing Club is a not for profit community run voluntarily by passionate B2B marketers. Dave Stevens, who is the founder, runs a weekly podcast on the current challenges. The BMC have run several podcasts focusing specifically on the crisis, which you can tune into every Wednesday afternoon.

Marketing School’s podcast contains a wealth of information, on digital marketing, branding and stories of marketing successes and failures. With over 1000 podcasts, there’s definitely something for everyone.

The PR Show & The Line and the Pitching PR Podcast are fantastic podcasts for those who want to know how to excel their PR careers without all the jargon.

Read

If you’re looking for an all-in-one place to catch up on the latest marketing news, Marketing Week is what you need. Their “5 things that mattered this week and why” weekly read showcases what brands are doing and how they’re reacting to the current climate, as well as other key news every marketer should know.

Just.Marketing is another great online magazine where you’ll be able to find interviews from a variety of professionals within the marketing industry, focusing on news, marketing techniques and research and data. Our very own marketing recruitment team have done interviews on the types of marketing jobs which have been evolving in the market, which you can read here:

If you’re looking for a lighter read, then click through to Famous Campaigns. Famous Campaigns highlights the best work in the creative world, showcasing the most innovative creations in marketing and PR. As they mention in their About page, it’s “a place to procrastinate and get inspired”.

If you’re looking to get into some good books, then join CIPR Inside’s book club, meeting virtually every six weeks. Their last read was Start With Why: How Great Leaders Inspire Everyone To Take Action, which is a great read for those looking to develop their leadership communications skills.

The Marketing Minute: A Year's Worth of Daily Marketing Ideas Designed to Instigate and Inspire by Allen Howie is a great read if you’re stuck for inspiratio