Successful Behaviour Change Campaigns | Tuesday 5 November 2019 | London
Any communications expert would know that creating a successful campaign can bring its challenges and benefits, but how do you create a campaign which can influence behaviour change? More importantly, how do you know that the campaign was successful?
Join us on Tuesday 5 November at 8am to find out how to create a successful and impactful behaviour change campaign using deep audience research.
This event will be hosted by Sophie Collins, Team Manager, Communications at VMA GROUP and run by Tillie Harris and Angharad Walker, Directors at Tillie Harris Associates.
Tillie Harris Associates is a communications consultancy providing audience research & strategy, branding, and creative content.
In this event they will share their unique approach to a specific communications challenge faced by a large national health charity.
Tillie Harris has over 15 years' consultancy experience supporting health, wellbeing and social impact organisations to understand their audiences, develop products and deliver award-winning campaigns and messages that improve people’s lives.
Angharad Walker is an award-winning copywriter who has created multi-platform campaigns for household names that include The National Literacy Trust, Refuge and The British Heart Foundation.
The presentation will be followed up by a Q&A session and an opportunity to network.
Agenda:
08:00 Coffee and breakfast
08:15 Creating a behaviour change campaign: Presentation by Tillie Harris and Agharad Walker
08:45 Questions and discussion
09:45 Networking
10:00 Close
Location: VMA GROUP, 23 Bedford Square, London, WC1 3HH, United Kingdom
Date & Time: Tuesday 5 November, 8am - 10am
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VMA GROUP is a leading international interim and permanent communications, digital and marketing recruitment, and executive search specialist. Specialist practices cover internal and change communications, external communications, public affairs, marketing, digital, and agency services.
We have a reputation for providing leading consultancy services and advice supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry supporting planning and decision-making.
VMA GROUP has offices in London, Manchester, Amsterdam, and Brussels, but we work with organisations and individuals on a global basis.