Successful Behaviour Change Campaigns | Tuesday 5 November 2019 | London
Any communications expert would know that creating a successful campaign can bring its challenges and benefits, but how do you create a campaign which can influence behaviour change? More importantly, how do you know that the campaign was successful?
Join us on Tuesday 5 November at 8am to find out how to create a successful and impactful behaviour change campaign using deep audience research.
Tillie Harris Associates is a communications consultancy providing audience research & strategy, branding, and creative content.
In this event they will share their unique approach to a specific communications challenge faced by a large national health charity.
Tillie Harris has over 15 years' consultancy experience supporting health, wellbeing and social impact organisations to understand their audiences, develop products and deliver award-winning campaigns and messages that improve people’s lives.
Angharad Walker is an award-winning copywriter who has created multi-platform campaigns for household names that include The National Literacy Trust, Refuge and The British Heart Foundation.
The presentation will be followed up by a Q&A session and an opportunity to network.
08:00 Coffee and breakfast
08:15 Creating a behaviour change campaign: Presentation by Tillie Harris and Agharad Walker
08:45 Questoins and discussion