Written by Karl Ramsaran, UK Managing Consultant at VMA GROUP

The marketing landscape has evolved over the past few years with so much more scope to move into a range of roles than ever before. We take a look at some of the most appealing digital marketing jobs around and what they involve.

Marketing Technologists
A hybrid between marketing experts and technology savvy professionals. Considering more brands are engaging through digital channels, they must incorporate technology needed support it. You may be tasked with implementing and ensuring marketing strategies are optimised with the help of technology, liaising with IT departments and recommending and evaluate technology vendors.

Digital Data Analyst
These roles are for data driven marketers. Due to the digital transformation of the marketing function, organisations will be looking to attract data analysts to interpret data. This could involve determining who to target, measure campaign performance, understand customer experience and journey and making recommendations and decisions based on findings.

Social Media Manager
Perfect role for any social media guru that understands how to engage and increase vi