Written by Lucy McCulley, Head of Agency

VMA GROUP’s impressive roster of clients sees household names of the consumer world sit alongside multinational organisations of the corporate. With consultants working on both in-house and agency roles, we have established a solid understanding of the skills to be gained in each.

The PR derby
Where you’ve stood in the agency vs in-house debate has probably come down to which side you’ve been working on when asked. This is because any PR professional worth their salt will be able to recognise valuable skills that can be gained in each. In fact, experience in both formats is much needed nowadays in order to hone and boast a top class skills kit. With over 10 years’ in recruitment, the head of our agency practice at VMA GROUP, Lucy McCulley, explains why we’re such advocates of agency experience for all comms professionals, regardless of sector, seniority or ultimate ambitions.

VMA GROUP have recruited for PR and comms agencies for decades. In that time, we’ve seen the industry morph and evolve through changing times and economic climates, creating d