Digital is everywhere. It has us swiping our phones across readers to board flights, holding video-conversations across the globe, and buying our groceries while sat on the train; its potential to empower us as individuals and in business is limitless.

Digital communications jobs are now commonplace, but when it comes to businesses, however, there remains trepidation and confusion as to how they adopt a bewildering array of new digital technologies, and reap these benefits for themselves.

Two years in the making, CapGemini recently launched their report, 'The Digital Advantage', and it delivers a fantastic insight into how different  sectors are utilising digital technologies to improve their businesses, and also highlights how many are yet to take the plunge.

So, what is it that defines digitally savvy businesses like Burberry and Amazon, or makes digital dinosaurs of HMV and Jessops?

Digital Maturity

It's really a combination of two things: technology enabled initiatives, such as customer engagement and internal operations; and leadership capability, in the form of a digital vision, governance and engagement. Looking at how well a business is doing in these two areas is what defines their Digital Maturity.

If a company hasn't developed digital platforms for customer engagement and empowering employees, whilst also not defining a d