One of the anomalies of the communication industry is that many PR/Comms professionals who have excellent skills in positioning, representing and protecting their company’s products and brand, often fall short when it comes to selling themselves; they lose sight of their own capabilities behind a corporate mask. As professional recruiters we see this at both ends of the scale – those individuals who are in the early stages of their careers, still honing their skills and not necessarily sure of focus; and those who have successfully carved out a presence but who are now looking for a more radical change in remit or sector. They’re brilliant at selling beans but have lost themselves in the sauce! So how can you improve on selling yourself, moving your career forward or in a different direction?  A well crafted CV is vital of course, but here are some broader suggestions:

Think Big Picture
Consider, what’s your dream job? What are the companies, brands that you most admire, or, perhaps a key location where you’d like to be based? Would you like to live and work overseas? It’s easy to become blinkered in one direction based on previous experiences and while there’s merit to building up a skills base, it can be limiting. It’s wise and useful to think big picture. Your next role might not tick all the boxes, but could be a great platform offering you a