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Website Manager

Website Manager

  • Location

    London

  • Sector:

    Marketing , Permanent

  • Job Type:

    Permanent

  • Salary:

    circa £60,000

  • Contact:

    Elinor Lara

  • Contact Email:

    elara@vmagroup.com

  • Job Ref:

    EL914442

  • Published:

    2 months ago

  • Expiry Date:

    2019-08-03

  • Consultant:

    #

A FTSE 20 organisation at the heart of the UK energy industry is looking for a talented and experienced Website Manager to be based in their London or Warwick offices.  The role will sit in the Group Brand & Digital team and will be responsible for managing the website and its continued improvement.

Key Accountabilities:

  • Work as part of the Group Digital team on the development and delivery of the digital strategy
  • Manage the website, creating the new website and leading its continuous development to meet the needs of a wide variety of external visitors and internal stakeholders
  • Ensure the homepage and news modules on the website publish a steady stream of topical and engaging content
  • Ensure content is easy to find and navigate, and search engine optimised
  • Lead and manage Pay Per Click campaigns and ensure new tools and features are regularly deployed on the site
  • Work closely with the Content Manager to ensure a content strategy is developed for the corporate website and that needs are identified and clearly briefed into the Content Team
  • Create a joined up, engaging and accessible experience for visitors working with stakeholders on new website sections including Careers, Investors and Media
  • Create the policies and guidelines for the website and regularly audit the channel to ensure policies are complied with and content is relevant and up to date
  • Act as an internal advisor for stakeholders
  • Respond and react quickly, provide data to analyse the effectiveness of nationalgrid.com monitor reputation real-time and measure the impact of campaigns
  • Ensure all online communication initiatives and their execution across the business are aligned with Group branding and guidelines
  • Proactively manage projects, both directly through the Brand & Digital team, and indirectly through outsourced suppliers/agencies
  • Generate, edit, publish and share engaging content daily
  • Monitor SEO and web traffic metrics
  • Stay up to date with current technologies and trends in social media, design tools and applications.

KNOWLEDGE, EXPERIENCE AND TECHNICAL KNOW-HOW

Experience and Knowledge requirements:

  • Strong understanding of social media and experienced in using corporate websites to engage external audiences
  • Experience of managing key complex business issues and demonstrable project management experience with minimum guidance and shifting objectives.
  • Knowledge and experience of implementing coordinated communications campaigns in a matrix organisation
  • Strong communicator with excellent writing abilities.
  • Strategic thinker with proven ability to assist in the development of key business/policy decisions.
  • Demonstrates strong influencing skills with the ability to make persuasive presentations to internal and external audiences. Consistently adapts the content / style of a message, based on an understanding of the climate and culture of a particular group and what will produce the best response.
  • Understanding and experience of coordinated strategic communications.
  • Excellent team player and ability to work closely in a small team.
  • Good level of networking, influencing and negotiation skills, with a range of stakeholders at senior levels internally.
  • Proven work experience as a social media manager.
  • Hands on experience in content management.
  • Excellent communication skills
  • Ability to deliver creative content (text, image and video).
  • Solid knowledge of SEO, keyword research and Google Analytics.

Capability Requirements:

  • Ability to influence senior leaders, gain credibility quickly, inspire trust and confidence in delivery and counsel.
  • A collaborative person able to quickly build effective partnerships with others around the business and a strong team culture within a matrixed organization.
  • Strategic thinking combined with excellence in tactical implementation, highly motivated and organized with a high level of attention to detail.
  • Results orientated, consistently managing timely delivery in a challenging environment: dealing with rapid change and ambiguity.
  • Strategic thinker with ability to contribute to key decisions and advise others by interpreting internal and external influences and changes.
  • Able to manage and prioritise complex, competing communication issues – maintaining high standards and alignment with business strategy at pace. 
  • Strong in-person and written communicator.
  • Able to work under pressure and to turn complex, technical information into compelling communications.
  • Sound judgment and decision-making skills; comfortable with ambiguity and incomplete information.
  • Ability to build and maintain decision-making internal relationships at senior levels in the business.
  • A desire to work collaboratively with colleagues in international teams in order to achieve the function’s mission by working together

 

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