A FTSE 20 organisation at the heart of the UK energy industry is looking for a talented and experienced Website Manager to be based in their London or Warwick offices.  The role will sit in the Group Brand & Digital team and will be responsible for managing the website and its continued improvement.

Key Accountabilities:

• Work as part of the Group Digital team on the development and delivery of the digital strategy
• Manage the website, creating the new website and leading its continuous development to meet the needs of a wide variety of external visitors and internal stakeholders
• Ensure the homepage and news modules on the website publish a steady stream of topical and engaging content
• Ensure content is easy to find and navigate, and search engine optimised
• Lead and manage Pay Per Click campaigns and ensure new tools and features are regularly deployed on the site
• Work closely with the Content Manager to ensure a content strategy is developed for the corporate website and that needs are identified and clearly briefed into the Content Team
• Create a joined up, engaging and accessible experience for visitors working with stakeholders on new website sections including Careers, Investors and Media
• Create the policies and guidelines for the website and regularly audit the channel to ensure policies are complied with and content is relevant and up to date
• Act as an internal advisor for stakeholders
• Respond and react quickly, provide data to analyse the effectiveness of nationalgrid.com monitor reputation real-time and measure the impact of campaigns
• Ensure all online communication initiatives and their execution across the business are aligned with Group branding and guidelines
• Proactively manage projects, both directly through the Brand & Digital team, and indirectly through outsourced suppliers/agencies
• Generate, edit, publish and share engaging content daily
• Monitor SEO and web traffic metrics
• Stay up to date with current technologies and trends in social media, design tools and applications.

KNOWLEDGE, EXPERIENCE AND TECHNICAL KNOW-HOW

Experience and Knowledge requirements:

• Strong understanding of social media and experienced in using corporate websites to engage external audiences
• Experience of managing key complex business issues and demonstrable project management experience with minimum guidance and shifting objectives.
• Knowledge and experience of implementing coordinated communications campaigns in a matrix organisation
• Strong communicator with excellent writing abilities.
• Strategic thinker with proven ability to assist in the development of key business/policy decisions.
• Demonstrates strong influencing skills with the ability to make persuasive presentations to internal and external audiences. Consistently adapts the content / style of a message, based on an understanding of the climate and culture of a particular group and what will produce the best response.
• Understanding and experience of coordinated strategic communications.
• Excellent team player and ability to work closely in a small team.
• Good level of networking, influencing and negotiation skills, with a range of stakeholders at senior levels internally.
• Proven work experience as a social media manager.
• Hands on experience in content management.
• Excellent communication skills
• Ability to deliver creative content (text, image and video).
• Solid knowledge of SEO, keyword research and Google Analytics.

Capability Requirements:

• Ability to influence senior leaders, gain credibility quickly, inspire trust and confidence in delivery and counsel.
• A collaborative person able to quickly build effective partnerships with others around the business and a strong team culture within a matrixed organization.
• Strategic thinking combined with excellence in tactical implementation, highly motivated and organized with a high level of attention to detail.
• Results orientated, consistently managing timely delivery in a challenging environment: dealing with rapid change and ambiguity.
• Strategic thinker with ability to contribute to key decisions and advise others by interpreting internal and external influences and changes.
• Able to manage and prioritise complex, competing communication issues – maintaining high standards and alignment with business strategy at pace. 
• Strong in-person and written communicator.
• Able to work under pressure and to turn complex, technical information into compelling communications.
• Sound judgment and decision-making skills; comfortable with ambiguity and incomplete information.
• Ability to build and maintain decision-making internal relationships at senior levels in the business.
• A desire to work collaboratively with colleagues in international teams in order to achieve the function’s mission by working together