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Social Media and Digital Content Lead

  • Location

    Greater London

  • Discipline:

    Digital, Permanent

  • Job Type:


  • Salary:

    Circa £45,000

  • Contact:

    Joanne Watkins

  • Contact Email:

  • Job Ref:


  • Consultant:

    Joanne Watkins

The Global Cement & Concrete Association, GCCA, is seeking a Social Media and Digital Content Lead to help relate its positive story of concrete and sustainability goals around the World. The role will report to the GCCA Strategy, Communications and Policy Director and closely interact and manage projects with GCCA members and affiliate associations.

Concrete is the most consumed material on earth after water - it is the vital building material that has shaped our modern world. As Social Media and Digital Content Lead, you will be helping to communicate the role concrete is playing in developing sustainable and resilient communities, providing key infrastructure and homes, as well as supporting the transition to low carbon energy concrete. This is an exciting opportunity to be part of a journey with one of the most far-reaching global industry net zero roadmaps of any global sector to date.

Role mission: 

  • Manage, monitor and grow GCCA’s presence across multiple social media platforms, encompassing social strategy development, project management, customer service, networking and content creation

  • Update and support the development of the GCCA website with engaging content

Key responsibilities: 

  • Develop and implement the social media strategy with actionable plans with the aim of increasing reach, awareness and engagement

  • Create compelling content for distribution across GCCA social media sites including posts, articles blogs, infographics and multimedia content

  • Create and publish engaging campaigns to enhance the profile of GCCA and its members, as well the promotion of concrete and its sustainable role in the built environment

  • Liaise with member companies to promote their sustainability activity and put in place system to easily capture and promote their key content

  • Remain up to date with the latest social media trends and digital technologies

  • Set measurable goals for campaigns, measuring and showing Return on Investment

  • Monitor and respond to feedback, comments and on social media posts

  • Optimise content according to SEO and analyse metrics

Skills and experience required: 

  • Previous experience in a social media/digital marketing role with the ability to implement and deliver a social media plan across multiple platforms

  • Strong knowledge of LinkedIn, Twitter and Instagram.

  • Familiarity with industry, sustainability and climate agenda, built environment an advantage

  • Willingness to learn new topics, excellent analytical and quantitative skills, attention to detail 

  • Excellent oral and written skills

  • An ability to work independently and with global teams




VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.