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Senior Marketing Executive

Senior Marketing Executive

  • Location

    London

  • Sector:

    Communications, Permanent

  • Job Type:

    Permanent

  • Salary:

    £35,000

  • Contact:

    Peter Bush

  • Contact Email:

    pbush@vmagroup.com

  • Job Ref:

    PB914332

  • Published:

    3 months ago

  • Expiry Date:

    2019-07-21

Are you a commercially minded marketing exec looking for help a leading technology firm grow their market share through targeted B2B marketing campaigns?

VMAGroup is currently working for a world class satellite communications business based in London. They are looking for a driven B2B marketing executive to help support one of their lucrative business lines to increase awareness and generate marketing qualified leads.

The Business unit serves a wide range of land-based customers and partners, providing global satellite connectivity across a range of established sectors. They key focus of the business unit is transitioning to a managed services provider, delivering managed connectivity and IoT services globally in sectors such as mining, transport and agriculture.

Key Responsibilities:

  • Understand and become familiar with all aspects of the marketing plan and associated objectives.
  • Plan and execute best practice marketing campaigns, working closely with the Marketing Campaigns Manager, across multiple demand generation channels to scale new business relationship in key market segments.
  • Support the execution on field marketing activities in key market segments.
  • Capturing and entering data from events in the company CRM
  • Managing data for all Marketing campaigns in Salesforce and work with the SFDC team to improve and implement data quality
  • Work in salesforce to manage, track and report on campaign performance
  • Take ownership of automation campaigns to nurture prospects with Pardot

Essential Knowledge and Skills:

  • Experience with business to business marketing across most aspects of the marketing communications mix ideally gained within telecoms or IT industries
  • First class written communications skills with experience of copywriting for marketing collateral and advertising
  • Good experience in producing different types of printed marketing materials, such as brochures, fact sheets etc.
  • Good understanding of, and experience in digital marketing including, ideally, PPC, email marketing, B2B social media, video syndication etc.
  • Solid experience of working with CRMs and marketing automation tools
  • Experience in supporting tradeshows and seminars through the production of ad hoc marketing materials 
  • Degree level educated
  • Meticulous attention to detail
  • Excellent organisational/project management skills to multi-task and deliver to tight deadlines
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