Senior Marketing Account Executive
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Location
Bournemouth
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Sector:
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Job Type:
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Salary:
£30k - £40k DOE
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Contact:
Gabriel Charles
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Contact Email:
gcharles@vmagroup.com
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Contact phone:
07789873850
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Job Ref:
GC915900
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Published:
almost 2 years ago
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Expiry Date:
2022-06-26
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Consultant:
ConsultantDrop
Great opportunity for a Senior Marketing Executive to support the marketing management team and relevant business stakeholders within a leading Life Insurance provider.
Bournemouth based, hybrid working (2 days in office, 3 from home)
The successful candidate will be the technical expertise for the marketing team and external stakeholders. Understanding new and emerging trends and developments from the marketing industry; and understanding when and how to apply these.
Role & Responsibilities:
Be responsible for creating, planning and executing on-going B2B marketing initiatives in accordance with the agreed sales & marketing plan
Communicate marketing activity plans and performance to relevant stakeholders, ensuring appropriate support and response management
Support and lead where appropriate the delivery of the strategic marketing plans, ensuring maximum impact and consistency with all business marketing activity and sales objectives
Be solely accountable for keeping the team abreast and up to date with marketing trends, emerging market issues, competitor activity and distribution dynamics in the industry; producing practical insights and actions to protect and develop our marketing positioning
Take the marketing lead on business projects, including assessing impacts on the company’s proposition position, developing content and implementing relevant activity as part of the wider strategic marketing plan
Produce marketing, communications and product materials and content for use in marketing campaigns and activity for the Life insurance product
Ensure all materials and content are in full compliance with the communications process and are free from any legal, technical or regulatory breach or error
Effectively manage and be responsible for key relationships with relevant internal (including product areas and sales) and external parties (including agencies, networks, media owners and affiliates), for the purposes of implementing marketing activities and campaigns with required reputational and commercial impact
Act as a mentor across the life marketing team to provide key technical expertise and advice
Managing the discretionary marketing budget in conjunction with the B2B Marketing Manager and Head of Marketing
Senior internal and external stakeholder relationship management
Skills and Experience:
Proactive marketer with extensive marketing experience ideally within the IFA or life and pensions markets
Ability to identify, understand and interpret strategic and tactical marketing opportunities.
Proactive approach to problem-solving
Ability to present self externally and represent the company at external marketing events
Self-starter, able to think laterally and a good problem-solver
A team player and an ability to lead/show leadership to others
Able to work in a pressured and changing environment
Strong relationship management skills
Strong technical marketing expertise and keeping abreast of emerging and future trends
Excellent communication skills
Strong copywriting skills and attention to detail
Relevant B2B Marketing experience, ideally within the IFA or life and pensions markets.
Able to work across the ‘marketing mix’, writing copy for off- as well as on-line campaigns
Working towards or possess a recognised marketing qualification (CIM/ACIM), or equivalent
The ability to guide and influence others and provide expert technical marketing advice
A team player, with the ability to manage and motivate both upwards and downwards
In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:
Competitive salary plus performance bonus
A flexible, diverse and inclusive working culture
26 days holiday per annum
Opportunity to buy or sell holiday
Cycle to work scheme
Generous Pension Plan
Great opportunities to develop and progress in your career
If you have the experience and are interested in discussing further, please get in touch with your ASAP with your current CV: gcharles@vmagroup.com