A leading energy utilities organisation, at the heart of the British energy industry, is looking to appoint a talented and dynamic Senior Group Brand and Campaigns Manager to establish and lead a new model of brand campaigning across the organisation.

The successful candidate will be responsible for creating innovative ways to position the organisation as an enabler of the energy transition, by better articulating ‘why’ the company does what it does, with high impact multimarket, multi-channel, integrated marketing campaigns, capable of shifting audience attitudes and behaviour.

Key accountabilities:

• Work with the Group Head of Brand & Digital to turn the essence of what we stand for into a global brand and reputation strategy that helps bring the organisation’s competitive positioning to life
• Translate the Group narrative into an external branded campaign platform, with clear campaign territories
• Lead the development of brand, communication and innovation activity that influences positive stakeholder brand experience and delivers against business needs
• Create innovative integrated brand marketing campaigns and content for use internally and externally:
  • Strategic planning and associated messaging
  • Develop briefs, bringing clarity to decisions around communication or marketing campaign design
  • Campaign execution, brought to life via benchmark campaigns, across paid, earned, owned
  • Campaign management, overseeing key agency partner relationships
  • Integrated ways of working with key Corporate Affairs functions, and business entities
  • Evaluation and measurement
  • Knowledge sharing and best practice
• Lead the development and integration of a brand identity model, being clear on how the positioning differentiates us from the competition and can drive brand preference:
  • Oversee creation of high quality, engaging and resonant visual identity content
  • Develop and embed Group-wide brand and style guidelines, where appropriate
  • Ensure consistent communication and embodiment of brand identity
  • Own the organisation’s brand central system including brand asset management and international and Group brand compliance audits to preserve quality and impact
• Beyond strategy and execution other responsibilities include:
  • Regular market, competitive and gap analysis to facilitate new opportunities, concepts, campaign strategies, and brand marketing programmes
  • Ongoing review of brand health, how it is performing against annual and longer-term objectives
  • Contribute to running the Group Brand & Digital team, helping to create ‘joined up’ campaigns with other parts of the function, including media, political, digital and internal communications teams
  • Help business entities translate brand strategy and tell culturally attuned stories
  • Direct management responsibility for team of six, including setting vision, and people management

Experience and Knowledge requirements:

• Experience of developing brand strategies across diverse businesses
• Track record of delivering large scale, multi-channel, multi stakeholder campaigns and programmes
• Demonstrated ability to articulate an appropriate vision and translate that into effective strategies and plans
• Broad knowledge of programme management principles with a strategic mind-set as well as being able to lead and develop delivery teams
• Experience and knowledge of detailed engagement, communications and campaign delivery, across multiple channels and audiences, focused on planning, but with experience of execution and measurement
• Experience of handling creative agencies and other third-party suppliers, being able to provide clear briefings that inspire a passion for great work, and provide effective feedback that improves working relationships
• Ability to draw across multiple sources of insights to make macro conclusions and turn data into compelling insights and recommendations to inform brand strategy
• Solid commercial acumen and financial awareness with the ability to plan and control budgets
• Significant knowledge of communication channels and media, practices, frameworks and governance mechanisms
• Staying abreast of trends in brand and digital best practice and networking externally to bring in new thinking
• In-depth experience of working at senior levels and influencing within a large, global, complex organisation within a multi-stakeholder environment
• Proven experience of effective stakeholder engagement with executives, leaders and employees – to oversee the development and delivery of effective collateral and for ensuring professional delivery through others, maintaining alignment with the organisation’s strategic direction and aims
• Balanced decision maker who understands both risk and reward and who can work effectively under pressure in a fast-paced environment as well as manage changing priorities and ambiguity

Capability Requirements:

• Strategic thinker, with the ability to balance both the strategic and tactical
• Solid judgment and good instincts, capable of self-directed work, but also a team player
• Intellectual curiosity, agility and durability as well as a high level of emotional intelligence
• High levels of networking, influencing and negotiation at the highest level internally
• Ability to communicate to a high level, highly articulate and a determined and proactive leader and influencer