​For a leading international manufacturer of high reputation of scientific high precision instruments, market leader in their segment, we are looking for a Senior Global Communications Manager. The job can be based in the Netherlands or in the UK.

ROLE PURPOSE:

As a member of the Marketing team, the Senior Global Communication Manager plays an important role in the transition to a customer centric organization by delivering excellence in communication strategy and messaging to internal and external stakeholders and governing the company’s brand.

He/she is responsible for the in the development, planning, structure and execution of the internal and external communication and content plan, including aligning influencer/key opinion leader (KOL) initiatives, leading social media execution and delivering employee communications initiatives and in addition, he/she owns the on-offline company brand strategy and governs execution according to brand guidelines.

ACCOUNTABILITIES:

Communication Strategy

• Develop, plan, structure and execute the communication strategy for employee, corporate and social media fitting corporate and business objectives.

Content Strategy and Operations

• Create global content strategy for employee, corporate and social media communication including people, processes, technology requirements.

• Develop and oversee execution global content plan and budget, including editorial calendar aligned to the business, sector marketing and perpetual demand plans.

• Oversee the creation of content, in line with brand guidelines and regulatory compliance where applicable.

• Implement methodology for calculation, tracking and analysing content investment and return regarding internal and external communications.

• Oversee content measurement and key performance indicators, including the design and operation of relevant dashboards, reports, and analyses.

• (Co-)own and (co-) manage content tools and develop new channels.

Corporate communication

• Responsible for communications around Acquisitions or divestments

• Develop, implement, and govern Corporate Identity (CI), including on- offline brand guidelines and regulatory compliance where applicable.

• Deliver a new employee communication platform and support the different initiatives working closely with management board and wider organisation. Lead the internal Editorial Board.

• Lead public relations and influencer/key opinion leader (KOL) strategies and initiatives; and align on execution with corporate/sector/commercial functions.

• Lead social media strategy and oversee execution,

• Increate engagement and commitment of the wider organization.

• Responsible for our PR strategy.

 General Management

• Oversee the selection of agencies and manage the relationships.

• Leading a team of 2 or more Professionals, including performance, target setting, talents reviews and development plans.

• Overall budget responsible.

• Proactively support and comply with the Group’s policy on Code of Business Ethics.

 LEADERSHIP ATTRIBUTES AND INTERPERSONAL SKILLS:

• Absolute integrity: leads by example, can devise, and implement strategies that succeed from within clearly marked ethic and compliance boundaries. Lead and win the right way.

• Culturally agile, can effectively lead and build bridges with teams that are geographically dispersed.

• Excellent communicator, comfortable being a change agent, educator, and evangelist.

• Creative and innovative, discerning the essential points or storyline from information.

• Strong project management and organizational skills; ability to juggle multiple projects successfully and prioritize tasks effectively.

• Collaborative leadership style, able to build consensus across the organization.

• Delivers on commitments, every time.

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EXPERIENCE, SKILLS, FORMAL QUALIFICATIONS:

Experience

• 5 or more years’ experience in developing communications plans for both internal and external audiences, including social media platform’, including targeted content creation.

• Proven track record in internal communication, PR, social media, content strategy and operations.

• Demonstrated ability to quickly learn and apply new domain knowledge to the internal communication and social media strategy and asset creation.

• Has previously overseen marketing suppliers such as external agencies, automation suppliers or other.

• It is preferred if he/she has managed teams and is accustomed to performance management and talent development.

Qualifications

• Native English speaker.

• BA or BS required, preferably in communication, journalism, media, business management or marketing.

• Master’s Degree or MBA are preferred.

• Up-to-date knowledge on trends and developments in B2B marketing.

• Ability to craft messages and positioning.

• Self-starter.

• Strong interpersonal communication skills.

• Analytical skills.

KEY PERFORMANCE INDICATORS:

• Positive impact on employee satisfaction survey (regarding the communication).

• Social media impact (network growth, share of voice, sentiment, influence).

• Delivery of Service Level Agreements to internal stakeholders.

• Effectiveness and frequency of employee communication.