Willem de Ruijter
6 months ago
For a leading international manufacturer of high reputation of scientific high precision instruments, market leader in their segment, we are looking for a Senior Global Communications Manager. The job can be based in the Netherlands or in the UK.
As a member of the Marketing team, the Senior Global Communication Manager plays an important role in the transition to a customer centric organization by delivering excellence in communication strategy and messaging to internal and external stakeholders and governing the company’s brand.
He/she is responsible for the in the development, planning, structure and execution of the internal and external communication and content plan, including aligning influencer/key opinion leader (KOL) initiatives, leading social media execution and delivering employee communications initiatives and in addition, he/she owns the on-offline company brand strategy and governs execution according to brand guidelines.
Develop, plan, structure and execute the communication strategy for employee, corporate and social media fitting corporate and business objectives.
Content Strategy and Operations
Create global content strategy for employee, corporate and social media communication including people, processes, technology requirements.
Develop and oversee execution global content plan and budget, including editorial calendar aligned to the business, sector marketing and perpetual demand plans.
Oversee the creation of content, in line with brand guidelines and regulatory compliance where applicable.
Implement methodology for calculation, tracking and analysing content investment and return regarding internal and external communications.
Oversee content measurement and key performance indicators, including the design and operation of relevant dashboards, reports, and analyses.
(Co-)own and (co-) manage content tools and develop new channels.
Responsible for communications around Acquisitions or divestments
Develop, implement, and govern Corporate Identity (CI), including on- offline brand guidelines and regulatory compliance where applicable.
Deliver a new employee communication platform and support the different initiatives working closely with management board and wider organisation. Lead the internal Editorial Board.
Lead public relations and influencer/key opinion leader (KOL) strategies and initiatives; and align on execution with corporate/sector/commercial functions.
Lead social media strategy and oversee execution,
Increate engagement and commitment of the wider organization.
Responsible for our PR strategy.
Oversee the selection of agencies and manage the relationships.
Leading a team of 2 or more Professionals, including performance, target setting, talents reviews and development plans.
Overall budget responsible.
Proactively support and comply with the Group’s policy on Code of Business Ethics.
LEADERSHIP ATTRIBUTES AND INTERPERSONAL SKILLS:
Absolute integrity: leads by example, can devise, and implement strategies that succeed from within clearly marked ethic and compliance boundaries. Lead and win the right way.
Culturally agile, can effectively lead and build bridges with teams that are geographically dispersed.
Excellent communicator, comfortable being a change agent, educator, and evangelist.
Creative and innovative, discerning the essential points or storyline from information.
Strong project management and organizational skills; ability to juggle multiple projects successfully and prioritize tasks effectively.
Collaborative leadership style, able to build consensus across the organization.
Delivers on commitments, every time.
EXPERIENCE, SKILLS, FORMAL QUALIFICATIONS:
5 or more years’ experience in developing communications plans for both internal and external audiences, including social media platform’, including targeted content creation.
Proven track record in internal communication, PR, social media, content strategy and operations.
Demonstrated ability to quickly learn and apply new domain knowledge to the internal communication and social media strategy and asset creation.
Has previously overseen marketing suppliers such as external agencies, automation suppliers or other.
It is preferred if he/she has managed teams and is accustomed to performance management and talent development.
Native English speaker.
BA or BS required, preferably in communication, journalism, media, business management or marketing.
Master’s Degree or MBA are preferred.
Up-to-date knowledge on trends and developments in B2B marketing.
Ability to craft messages and positioning.
Strong interpersonal communication skills.
KEY PERFORMANCE INDICATORS:
Positive impact on employee satisfaction survey (regarding the communication).
Social media impact (network growth, share of voice, sentiment, influence).
Delivery of Service Level Agreements to internal stakeholders.
Effectiveness and frequency of employee communication.