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Senior Brand Marketing & PR Manager

Senior Brand Marketing & PR Manager

  • Location

    London

  • Sector:

    Marketing , Permanent

  • Job Type:

    Permanent

  • Salary:

    £50,000

  • Contact:

    Katherine O'Neill

  • Contact Email:

    koneill@vmagroup.com

  • Job Ref:

    KO914453

  • Published:

    3 months ago

  • Expiry Date:

    2019-09-21

  • Consultant:

    #

An entrepreneurial, design led shared workspace group are seeking a Senior Brand Marketing & PR Manager to join their ambitious, fast growing team based in Central London.

As part of this dynamic, forward-thinking organisation, the Senior Brand Marketing & PR Manager will deliver the brand PR & marketing strategy, leading all tactical executions. In this role you will use your extensive experience in PR/Comms to manage the PR agency day to day and run ATL advertising campaigns, media planning, budget allocation and associated media and creative agencies.

This is a fantastic opportunity for someone who really wants to make their mark in a collaborative, ambitious and fast growing organisation with fantastic opportunities for career development.

Role Specification:

  • Execute the brands marketing strategy
  • Drive the organisation’s brand and consumer PR strategy
  • Day to day management of the PR agency in terms of storytelling, media targets and brand narrative etc. 
  • Drive and manage all brand partnerships
  • Plan and execute all brand advertising & manage ATL advertising campaigns with media and creative ad agency partner.
  • Work closely with creative and digital team, to ensure all content represents the brand correctly
  • Manage social media content manager
  • Ensure all brand ideas have scope on a digital platform and ensure the digital team is involved and engaged in brand activities
  • Regular reporting on the effectiveness of campaigns and tactical activities
  • Develop and execute a strong building opening social & PR programme to support the aggressive building opening plans

Candidate Specification:

  • Solid PR experience in house or agency based – with a black book of relevant press contact and experience in managing a PR agency effectively to deliver against set targets
  • Strong experience working with both media and creative advertising agencies managing multichannel ATL advertising campaigns
  • Previous experience in implementing a PR/Marketing strategy in a retail environment
  • An experienced brand and communications expert who will be comfortable liaising with and managing multiple business stakeholders
  • Proven ability to work to multi-task and work to tight deadlines
  • Excellent written and verbal communication skills
  • Strong interpersonal skills, with the ability to work effectively with both internal stakeholders and external agencies
  • An innovative and creative approach
  • The ability to adapt and be flexible in a dynamic environment
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