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Senior Brand Manager

  • Location

    London

  • Discipline:

    Marketing

  • Salary:

    £85,000 – £95,000

  • Contact:

    Jack Pascoe

  • Contact Email:

    jpascoe@vmagroup.com

  • Job Ref:

    JP916099

  • Consultant:

    Jack Pascoe

Our client within the legal field has currently partnered with us to recruit a Senior Brand and Sponsorship Manager to join their Marketing department on a permanent basis.

Role context and purpose

Our client is one of the best global brands in legal services. This is a really exciting opportunity and a fantastic time to join the firm as they are currently reviewing the brand positioning and visual identity and they are putting more emphasis on the brand to drive the business forward. The Senior Manager Brand and Sponsorship is responsible for brand management including the development, communication, promotion and protection of the corporate brand globally. You will be responsible for providing guidance to the business on how the corporate, employer and other sub-brands are developed and implemented and lead centrally-managed corporate brand and sponsorship activities.

Role and responsibilities

  • Work with the Head of Brand to develop and communicate the brand strategy

  • Continually improve and strengthen the brand visual identity: manage the completion and roll-out of the brand positioning project

  • Work with various internal stakeholders to ensure there is a high level of internal awareness, understanding of and engagement with the brand, in the global marketing team and the HR teams in particular

  • Provide advice and guidance to business development and local marketing teams and support functions on the implementation of the brand through the use of brand assets, imagery and guidelines

  • Provide advice to the practice groups and Advanced Delivery & Solutions businesses on the development of new products and services

  • Manage external creative agency relationships ensuring the firm has a global roster of creative agencies that understand and can apply the brand guidelines, and which meet the firm’s competitive, legal and procurement requirements

  • Maintain and look for ways to enhance the digital asset management system and ensure appropriate training for colleagues

  • Measure the impact and success of the brand; identify client trends and needs to inform brand plans and brand strategy

  • Work with in-house lawyers to manage the firm’s trademarks, and monitor and manage potential infringements

  • Manage occasional central corporate brand advertising creative and placement; advise on policy and implementation globally

  • Assess the value of global sponsorship deals; manage key sponsorship relationships; provide guidelines for local and ad hoc sponsorship requests

  • Lead internal training on the use of brand assets

  • Work within the relevant budgets, ensuring accurate cost allocation and forecasting.

Key requirements

  • Experience in brand management for a complex global organisation, with deep knowledge of design and visual identity and experience in managing advertising and sponsorship activities

  • Excellent communications skills, both written and verbal

  • Experience in managing creative agencies to produce excellent work

  • High attention to detail with analytical and problem-solving skills

  • Excellent track record of working with senior management within a complex international organisation

  • Strong organisational skills with the ability to plan at least a year ahead

  • Strong commercial/business acumen with the ability to influence strategic thinking/direction through creative and pragmatic issue resolution

  • A person of sound judgment, able to establish a high level of credibility in the organisation, the ability to interface at all levels, build and develop strong client relationships and particularly to win the respect of and act as a trusted advisor to senior management.

Who we are looking for

  • A senior-level resource, with strong leadership attributes to work closely with the partners and business support colleagues in an advisory capacity, through strategic and insightful input and direction.

  • A creative, commercial and ambitious individual with a proven track record, driven to work in a high-performance marketing communications team.

  • Self-directed and entrepreneurial with a sense of personal ownership.

  • A team player, truly collegiate and adroit at working collaboratively.

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VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.

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