£85,000 – £95,000
about 1 year ago
Our client within the legal field has currently partnered with us to recruit a Senior Brand and Sponsorship Manager to join their Marketing department on a permanent basis.
Role context and purpose
Our client is one of the best global brands in legal services. This is a really exciting opportunity and a fantastic time to join the firm as they are currently reviewing the brand positioning and visual identity and they are putting more emphasis on the brand to drive the business forward. The Senior Manager Brand and Sponsorship is responsible for brand management including the development, communication, promotion and protection of the corporate brand globally. You will be responsible for providing guidance to the business on how the corporate, employer and other sub-brands are developed and implemented and lead centrally-managed corporate brand and sponsorship activities.
Role and responsibilities
Work with the Head of Brand to develop and communicate the brand strategy
Continually improve and strengthen the brand visual identity: manage the completion and roll-out of the brand positioning project
Work with various internal stakeholders to ensure there is a high level of internal awareness, understanding of and engagement with the brand, in the global marketing team and the HR teams in particular
Provide advice and guidance to business development and local marketing teams and support functions on the implementation of the brand through the use of brand assets, imagery and guidelines
Provide advice to the practice groups and Advanced Delivery & Solutions businesses on the development of new products and services
Manage external creative agency relationships ensuring the firm has a global roster of creative agencies that understand and can apply the brand guidelines, and which meet the firm’s competitive, legal and procurement requirements
Maintain and look for ways to enhance the digital asset management system and ensure appropriate training for colleagues
Measure the impact and success of the brand; identify client trends and needs to inform brand plans and brand strategy
Work with in-house lawyers to manage the firm’s trademarks, and monitor and manage potential infringements
Manage occasional central corporate brand advertising creative and placement; advise on policy and implementation globally
Assess the value of global sponsorship deals; manage key sponsorship relationships; provide guidelines for local and ad hoc sponsorship requests
Lead internal training on the use of brand assets
Work within the relevant budgets, ensuring accurate cost allocation and forecasting.
Experience in brand management for a complex global organisation, with deep knowledge of design and visual identity and experience in managing advertising and sponsorship activities
Excellent communications skills, both written and verbal
Experience in managing creative agencies to produce excellent work
High attention to detail with analytical and problem-solving skills
Excellent track record of working with senior management within a complex international organisation
Strong organisational skills with the ability to plan at least a year ahead
Strong commercial/business acumen with the ability to influence strategic thinking/direction through creative and pragmatic issue resolution
A person of sound judgment, able to establish a high level of credibility in the organisation, the ability to interface at all levels, build and develop strong client relationships and particularly to win the respect of and act as a trusted advisor to senior management.
Who we are looking for
A senior-level resource, with strong leadership attributes to work closely with the partners and business support colleagues in an advisory capacity, through strategic and insightful input and direction.
A creative, commercial and ambitious individual with a proven track record, driven to work in a high-performance marketing communications team.
Self-directed and entrepreneurial with a sense of personal ownership.
A team player, truly collegiate and adroit at working collaboratively.