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Retail Marketing Manager

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  • Salary:

    £60,000 - £70,000 DOE - Plus Benefits

  • Contact:

    Jack Pascoe

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  • Consultant:

    Jack Pascoe

Retail Marketing Manager

Our client is on an exciting mission to find an experienced Retail Marketing Manager to accelerate our global retail presence and enhance our shopper experience. If you have Luxury / High End – Shopper Marketing / Retail Marketing experience of 4 Years or more, then read on...

The Retail Marketing Manager will be responsible for owning and implementing our retail marketing strategy across our growing international footprint to ensure we deliver on our twin aims of driving long-term brand relevance and short-term sales and purchasing goals. Strongly supporting our Sales & Partnership teams, this role will ensure that the pipeline of high-quality customers visiting our instore, and online partner destinations, receive a positive experience creating the impetus for a sale, purchase, or part-exchange

Key responsibilities

  • Own the vision for the shopper journey to deliver a best-in-class experience, taking into consideration insight, trends, and market feedback.

  • Shape, manage and execute the vision to form a retail marketing strategy and annual calendar ensuring adaptation of the approach for different retail destinations, be that own-brand or 3rd party (online and physical).

  • Using data and insight to develop and own all retail marketing plans to ensure business goals are met and resources are appropriately allocated.

  • Develop briefs for a full range of retail activations including new retail openings, new propositions, and campaigns. The briefs, built on insight from the marketplace, competitors, and market trends, should reflect the deliverables required to meet business targets.

  • Work collaboratively with external, third-party retail partners to maximise resources such as POS, marketing collateral and online media.

  • Lead and coordinate the creation and delivery of marketing materials and content to support retail marketing briefs.

  • Consistently communicate to stakeholders about updates on progress, relevant delays or issues, budget or timing implications, and highlight risks to key stakeholders.

  • Responsible for building strong relationships with internal stakeholders to ensure that all retail marketing projects are delivered successfully and are in line with wider business goals.

  • Trial and pilot activity in partnership with regional teams to inform long-term strategy.

  • Partner with the wider Marketing team to support market planning and budget management.

  • Develop shopper insights, engagement, and analytics to feedback and/or develop action plans required to maximise opportunities with our shoppers and shopper journey.


About you

  • Proven experience in leading Retail Marketing, ideally with premium brands across multiple geographies.

  • Proven experience in presenting work and influencing decision-makers at the highest levels.

  • Able to apply strategic and data-led approaches to all briefs.

  • Ability to handle multiple projects whilst still delivering on schedule and to budget.

  • Experience in influencing/guiding a team of people across various functions to deliver defined and agreed objectives and schedules.

  • Experience in working with a ‘big idea’ and creatively managing it through integrated campaigns.

  • Experience in creating solutions within tight timeframes.


  • A highly organised and deadline-orientated planner.

  • Strong at multitasking, good at prioritising and calm under pressure.

  • Experienced in meeting agreed-on metrics and utilising data to measure impact, determine improvements and make decisions

  • Excellent communicator, experienced in communicating across functions and at all levels.

  • Effective at building relationships within the team and across departments.

  • Proactive – prepared with solutions and anticipating problems.

  • Sense of ownership – committed to the delivery of projects.

  • The ability to inspire and challenge.

  • Creative thinker – able to think of solutions and innovative approaches.

  • Strategic – able to see the bigger picture.


VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.