​Product Marketing Executive – 12 month FTC

Great opportunity for a Product Marketing Executive to join a leading UK health insurance firm on a 12 month FTC with opportunity to go permanent.

The successful candidate will be responsible for developing and executing product marketing strategies, crafting product messaging, and supporting go-to-market efforts.

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12 month FTC - £35k - £40k DOE

1 day a fortnight office attendance

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Key Responsibilities:

• Delivering data-driven product marketing campaigns that drive growth and ROI

• Work collaboratively across the marketing teams, ensuring all campaigns focus on the best possible routes to market and utilise the most effective marketing channels, measured against ROI

• Routinely communicating and reporting on marketing campaign progress with key stakeholders

• Developing and maintaining a solid understanding of your product area and market, in order to deliver marketing campaigns to drive opportunities

• Broad digital channel knowledge including trade advertising, email & supporting events

• Understanding business requirements and market opportunities and supporting in translating these into effective campaigns

• Supported by the Product Marketing Manager, effectively managing marketing budget to assess opportunities in terms of ROI and report effectively

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Skills & Experience:

• Experience creating and delivering effective marketing campaigns with strong ROI

• Data-centric mindset; experience utilising data and insight to inform approaches and drive outcomes

• Self-motivated with a strong analytical mindset; commercially astute and results-driven

• Sound knowledge of core marketing channels (primarily digital) and experience with key tools (such as CRM)

• Comfortable working with a broad range of stakeholders

• Excellent project management skills; ability to manage multiple projects

• Excellent communications skills

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Benefits:

• Competitive salary and benefits package

• Opportunity to go permanent

• A collaborative and innovative work environment

• Flexible working hours and potential for remote work

• Generous pension & holiday

If you have the experience and are interested in discussing further, please get in touch ASAP with your current CV: gcharles@vmagroup.com