Are you a media relations specialist? Do you enjoy building the profile of a company, helping direct their narrative and would like to join a rapidly expanding team? One of the UK’s largest travel insurance companies is seeking a PR Manager to join their corporate team. Reporting to the PR Director your initial focus will be on reputation management and helping raise the company’s public profile.  However, this is a broad role with plenty of scope.

Key responsibilities:

• Develop and raise the company’s positive media profile, seeking coverage in print, broadcast and online media
• Coordinate corporate public relations activities across all channels – including traditional media, social media, website, and content, in conjunction with other marketing functions
• Help deliver campaigns to support consumer brand PR
• Manage media inquiries and interview requests
• Research, write, edit and distribute press releases to targeted media
• Develop the reputation measurement metrics for monthly internal reports
• Leverage existing media relationships and cultivate new contacts within business and industry media
• Build relationships with thought leaders to grow industry awareness – identify opportunities for direct stakeholder engagement at industry events
• Maintain a keen understanding of industry trends affecting insurance and make appropriate recommendations regarding communication strategy surrounding them
• Liaison with and management of external agencies

Key skills required:

• Comprehensive in-house media relations experience – agency experience with the right profile will also be considered
• Experience in corporate communications and dealing with negative media inquiries
• Proven track record designing and executing successful public relations campaigns in trade, specialist and national media
• Evidence of strong relationship-building skills to develop contacts in key target media
• Exceptional writing and editing skills
• Solid experience with social media including blogs, Facebook, Twitter, etc.
• Event planning experience