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PR Team Manager

PR Team Manager

  • Location

    Kent

  • Sector:

    Communications, Permanent

  • Job Type:

    Permanent

  • Salary:

    £40,000

  • Contact:

    Joanne Watkins

  • Contact Email:

    jwatkins@vmagroup.com

  • Job Ref:

    JW914435

  • Published:

    3 months ago

  • Expiry Date:

    2019-08-01

  • Consultant:

    #

Are you a media relations specialist? Do you enjoy building the profile of a company, helping direct their narrative and would like to join a rapidly expanding team? One of the UK’s largest travel insurance companies is seeking a PR Manager to join their corporate team. Reporting to the PR Director your initial focus will be on reputation management and helping raise the company’s public profile.  However, this is a broad role with plenty of scope.

Key responsibilities:

  • Develop and raise the company’s positive media profile, seeking coverage in print, broadcast and online media
  • Coordinate corporate public relations activities across all channels – including traditional media, social media, website, and content, in conjunction with other marketing functions
  • Help deliver campaigns to support consumer brand PR
  • Manage media inquiries and interview requests
  • Research, write, edit and distribute press releases to targeted media
  • Develop the reputation measurement metrics for monthly internal reports
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Build relationships with thought leaders to grow industry awareness – identify opportunities for direct stakeholder engagement at industry events
  • Maintain a keen understanding of industry trends affecting insurance and make appropriate recommendations regarding communication strategy surrounding them
  • Liaison with and management of external agencies

Key skills required:

  • Comprehensive in-house media relations experience – agency experience with the right profile will also be considered
  • Experience in corporate communications and dealing with negative media inquiries
  • Proven track record designing and executing successful public relations campaigns in trade, specialist and national media
  • Evidence of strong relationship-building skills to develop contacts in key target media
  • Exceptional writing and editing skills
  • Solid experience with social media including blogs, Facebook, Twitter, etc.
  • Event planning experience
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