PR Manager

Retail business requires an experienced Public Relations professional with track record across both consumer and B2B media relations. 

Leading the PR strategy will be responsible for proactive campaigns – going out into the business to find the stories and package up as well as reactive reputation management. Developing content for both the consumer and B2B sides of the business and working with agency support to gain coverage. 

The successful candidate will specifically be responsible for:

  • Developing content schedule and devising stories for press and social media channels.
  • Reactively managing any reputational issues and briefing leadership team.
  • Working with internal comms colleagues to ensure joined up approach and repurposing relevant content.
  • Develop and maintain journalist relationships.
  • Develop partnership PR opportunities.
  • Work with leadership team to define business priorities.

Candidates must have previous media relations in a consumer / retail setting, be able to build strong stakeholder relationships and seen as a trusted advisor to leadership team.


VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.