Performance Marketing Manager

Location:

Finland, Sweden, Norway, Netherlands, UK, Poland, Germany, Baltics, Czechia, Slovenia

Job type: permanent

Remuneration: competitive salary

Reports to: Group Head of Digital Marketing

Being responsible

At Teknos being responsible is a strategic pillar that covers our approach to sustainability, community engagement, compliance, and our response to regulatory developments.

As a Performance Marketing Manager you will be a part of global digital marketing team and help the team in utilization of Teknos Group marketing automation for business purposes.

You will run website development projects and help us to optimize the performance of digital Marketing and Communications through professional data analysis and insights and leading related projects. On top of group and local marketing people, you will be cooperating closely with Group ICT team, developing further Teknos online customer experience and ensuring cross-functional expertise within digital marketing field.

As a part of a Group Marketing and Communication's Digital Marketing team, you will be reporting to Head of Digital Marketing. This role may be located in Finland or one of Teknos European countries.

Daily tasks and responsibilities

Marketing Automation

• Lead generation & nurturing program development with Eloqua marketing automation platform.

• Automated customer communication development with Eloqua.

• Develop marketing automation activities to support customer experience related programs in collaboration with digital marketing team, local marketing, sales and IT to ensure the highest quality customer experience.

• Setting up, monitoring and optimizing the performance of the marketing automation campaign to ensure the maximum number and highest quality customer leads are generated.

• Engage with sales to follow up on leads created and ensure they understand the role Marketing plays in the sales process as well as the importance of the outcomes of the lead generation.

• Work with marketing business partners to develop marketing automation campaigns for the business area.

• Development project management.

And/or Teknos.com Website

• Think of website user experience to ensure serving the customer needs.

• Ensure the design of the website follows Teknos brand.

• Analyse website performance to ensure the structure, design and content are continually improved to meet customer needs.

• Maximise the engagement and conversion of the global website and support local marketing to do the same.

• Engage local marketing and Group Marketing Business Partners on continual improvement activities needed for the website and support where needed.

• Support in creating content for the website that is Search Engine Optimized to maximise visibility of the content and appealing for the customer.

• Support Country Marketing to ensure local websites are up-to-date.

• Support Export markets with website actions.

Key skills and qualifications

• Demonstrable digital marketing professional experience, preferably within an international environment.

• Competent professional in digital marketing methods and platforms, understanding customer and business perspective within the marketing actions.

• Hands on capabilities on editing website and building programs with marketing automation.

• Enthusiastic to develop, test and optimize.

• Understanding basis of growth marketing, awareness building, conversion optimizing, lead generation & nurturing.

• Project management skills.

• Analytical, able to dig into data and get insights to optimize content and actions, process data and interpret results.

• Innovative mindset, understanding users and customers perspective and experience to improve & develop marketing and messaging further.

• Full professionalism in English language. Finnish and other European language skills are seen as benefit.

What we offer

• A family working culture.

• We are a company known for an open and unique family working culture, where management is easy to approach, employees’ ideas are listened to, and everyone’s contribution is valued. Our people often highlight their supportive colleagues as the best things in their jobs.

• Outstanding solutions and focus on innovations.

• Innovating has always been at the heart of our business, driving business development and shaping our mindset. From the very first industry-leading product launched in 1948 to exciting new market opportunities such as barrier coatings for the packaging industry and bio based solutions, we are determined to solve any coating challenge ahead.

• Career in a global, expanding company.

• Our ambitious growth targets provide unique opportunities to grow and develop your career in a global, multicultural company, where we all share the same values of persistent, creative, and fair.

• Sustainability and meaningful work.

• Our mission is to make the world last longer, and sustainability is a cornerstone of our strategy. We hope that enhancing this mission in everyday work makes work more meaningful to our employees on all levels.

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.