This is a brilliant opportunity to join a leading global hotel chain with opportunity to travel!
If you appreciate the impact global travel can have on the world, you may be just the person we are looking for to work on our team. We are seeking a Media Planning & Activation Manager who will be responsible for managing paid media planning & activation across a range of marketing campaigns in EMEA. The role will specifically manage planning & activation across a range of campaigns to strategically advance our paid media capabilities to drive business performance.
Would suit an agency candidate looking to make the move in house
London based, hybrid working (2 days in office a week, 3 from home)
Role & Responsibilities:
Manage development of media plans, taking into account campaign goals
Review campaign briefs submitted by destination marketing, and other internal teams. Work in collaboration with agency partners to build response to brief
Successfully activate and manage media campaigns including deployment, execution, optimisation and reporting
Digital channel management for paid social and digital display, including activation across platforms such as Facebook, in collaboration with our agency partners
Management of monthly always on budgets in Destination Marketing, including making recommendations on investment strategy, working in collaboration with our performance media team
Lead in forecasting and budget tracking conversations with finance or other outside teams
Work in collaboration with Performance media team to ensure campaigns are aligned through the marketing funnel, helping to craft & manage a holistic view of all media activity in region
Partner with Performance media team to oversee both website and campaign retargeting
Manage Media campaign activation, including the content & messaging matrix, site tagging, QA & partner management
Build campaign reporting both during and post the campaign, ensuring campaigns are both highly optimised and fully tracked
Building strong internal relationships with connective teams such as Brand Marketing & Destination Marketing to identify, scope and lead partners to execute campaigns in region
Managing external partners to deliver campaign performance across all paid media channels
Proactively support agency teams in making optimisations to improve campaign performance
Understand insights from attribution reporting and translate them into campaign strategies and optimisations
Work closely with the Data and Tech team to identify opportunities to improve campaign performance and reporting
Skills and Experience:
Strong knowledge of planning & activating media campaigns to deliver against business goals and objectives
Solution-oriented, thinking ahead about the big picture and pre-empting possible problems or complications
Highly organised individual who can is able to multitask
Strong working knowledge across paid social, digital display and retargeting channels
Able to work collaboratively with external media partners and publishers
Experience of stakeholder management, and planning role within major organization / brand is ideal
Excellent communication skills, with the ability to clearly and concisely express ideas both verbally and in writing
Strong problem-solving skills and ability to act autonomously
Project management skills, including the ability to manage details through to completion and ensure project deadlines are met
Able to travel as required
In return, we offer a comprehensive benefits plan to help you meet your health and wellness, financial and lifestyle needs:
A flexible working culture and policy (25 days annual leave plus bank holidays)
Great opportunities to develop and progress in your career
Generous Pension Plan
Private Health & Dental Insurance
If you have the experience and are interested in discussing further, please get in touch with your ASAP with your current CV: firstname.lastname@example.org - 07789873850
VMAGROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, digital and marketing communities.
Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, digital marketing and agency services.
We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications and marketing industry, supporting planning and decision-making for organisations of all shapes and sizes.
In the UK, VMAGROUP has offices in London and Manchester and in Europe, VMAGROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.
VMAGROUP is committed to equal opportunities and is a Diversity Pledged Recruiter.