Media and Digital Affairs Officer

​We are looking for a Media and Digital Affairs Officer to join a fast-paced and exciting communications team at a membership organisation. This newly-created role suit someone who enjoys working in a fast-paced press office environment, and who has a keen eye for detail.

​

Responsibilities:

• Act as a trusted member of the press office team by helping field inbound media queries.

• Help assemble media content which is consistent with our wider messaging and communications strategy.

• Develop our ‘digital newsroom’ function.

• Grow our audiences to deliver maximum communications impact across traditional and digital media channels.

• Ensure that the tone of voice is consistent across the organisation.

• Help to oversee the out of hours press line.

• Possess an understanding of how to use design software, as well as an awareness of what makes for good visual content, in particular video and infographics, in a digital media context.

• Follow and keep up to date with trends in digital media.

• Responsible for conducting the conversation with our members and reaching out to target media stakeholders.

• Look for innovative ways to interact with audiences, including arranging live and interactive discussions.

• Responsible for working with colleagues from around the organisation to ensure our channels are used in a strategic and co-ordinated way which exemplifies NRLA values.

• Closely monitor our audience profile.

• Set out a digital media plan mapping out the shape we want our digital newsroom to take over the next year.

• Work with our communications, campaigns, policy, marketing, and events colleagues to ensure we are delivering the right messages, through the right channels, to the right people.

• Produce periodic reports on the performance and impact of your work and make recommendations for improvement.

  ​

Skills and Abilities

• Excellent editorial skills, the ability to write and edit engagingly, targeting varied audiences.

• An understanding of the subtle, but important, distinctions between digital marketing and digital PR.

• Content planning and creation, including video production and the creation of engaging infographics.

• The ability towork collaboratively with other teams.

  ​

Essential

• Experience of working on communications campaigns in a fast-paced professional services environment.

• Experience of using data analytics and other tools to evaluate performance of campaigns.

• Experience of reputation management in the digital media sphere.

  ​

Desirable

• Familarity with design platforms such as InDesign or similar.

• Experience of working with a membership organisation.

• Experience of housing issues, especially private rented housing.

• Experience of employing an ‘audience first’ approach in a digital context.

  ​

 If you are interested in this position we want to hear from you! Please submit your CV today.